Month: April 2014

Picking Up the Pieces: How to Recover from a Google Penalty

Whatever the reason behind Google’s decision to penalise your website—whether it’s because you bought links, published duplicate content, or stuffed keywords into your blogs and meta data description—you need to work quickly to recover. There’s no time to focus on the effects of the move. In the face of plummeting rankings and web traffic, you …

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Time to Reset: Refresh Your Paid Search Campaigns for Better Results

The online market evolves constantly and rapidly, and so do the processes related to online marketing. With all the changes taking place, it only makes sense to review your paid search campaigns to see if it still works for your business. More entrepreneurs are updating their strategies to keep up with the changes and move …

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