The holidays are one of the busiest seasons for ecommerce websites. Millions of consumers are looking and shopping for gifts using different devices and platforms. It’s also the time businesses take their ad campaigns up a notch to get the best ad placement on Google.
With the recent update on Google Adwords, optimising campaigns may seem tricky. Thankfully, you won’t have to experiment on your campaigns to find out the most effective way of setting up your ads. Small businesses may consult SEO services to find out the right way to set up their ads. Furthermore, you may think about using ad extensions to maximise your holiday ad campaigns.
Understanding Ad Extensions
Extensions let you include additional information with your ad. This gives your customers more reasons to respond to your ads. There are eight types of extensions: app, automatic offer, call, location, review, seller ratings, sitelinks, and social annotations. These extensions add different values to your campaign. Choose one based on the action you want your target market to take when they see your ad. SEO companies offering services for small business can help you choose the right extension for your pay-per-click campaign.
Types of Ad Extensions
If you have a physical store, think about using a location extension. This shows your business address and phone numbers. Mobile users will see a link that shows directions going to your shop or office. It will also tell customers how far they are from your location.
A call extension makes it easy for customers to reach you. Desktop and tablet users will see your phone number while smartphone users will find a clickable call button with your ad. A sitelink extension allows you to show specific pages with your ad. This makes it easier for customers to find the pages they need on your website. Businesses can promote their mobile applications with their ads through an app extension. This offers great value for your money, as you’re promoting your applications and your website in a single ad. Review and seller ratings extensions let your target market know of the quality of your services at a glance. A social annotations extension shows your verified Google+ page to your target market. This can increase trust and credibility, which may help push your sales up.
This holiday season, don’t just start any other ad campaign. Optimise your ads for better results. Call us for more information on our PPC services.