Marketplace Challenges

  • Niche product, creating challenges in targeting a broader audience.
  • Stiff competition from established footwear brands.
  • Difficulty in showcasing product uniqueness online.

SEO Strategies Deployed

  • Optimised visual content, including videos and images.
  • Initiated a backlink strategy with fashion bloggers and influencers.
  • Implemented on-page SEO focusing on product uniqueness.

Results (After 6 months)