Weighing the Online Issues

  • Complex product offerings leading to unclear user navigation.
  • Challenges in conveying the importance of quality weighing services.
  • Intense competition from cheaper, overseas alternatives.

Balancing the Scale Online

  • Simplified website structure for easier navigation.
  • Highlighted USPs with a focus on the importance of accurate weighing.
  • Targeted local SEO strategies to emphasise Australian-based service.

Results (After 6 months)