Weighing the Online Issues
Complex product offerings leading to unclear user navigation.
Challenges in conveying the importance of quality weighing services.
Intense competition from cheaper, overseas alternatives.
Balancing the Scale Online
Simplified website structure for easier navigation.
Highlighted USPs with a focus on the importance of accurate weighing.
Targeted local SEO strategies to emphasise Australian-based service.
Results (After 6 months)
Positions Gained in Rankings
Increase in Organic Traffic