Weighing the Online Issues

  • Complex product offerings leading to unclear user navigation.
  • Challenges in conveying the importance of quality weighing services.
  • Intense competition from cheaper, overseas alternatives.

Balancing the Scale Online

  • Simplified website structure for easier navigation.
  • Highlighted USPs with a focus on the importance of accurate weighing.
  • Targeted local SEO strategies to emphasise Australian-based service.

Results (After 6 months)

+0
Positions Gained in Rankings
0.7%
Increase in Organic Traffic
0
Service Enquiries
0
Equipment Purchase