Paid Search

Four Ways How a PPC Campaign Grows Your Business

Pay-per-click (PPC) advertising is one of the most influential online marketing strategies. PPC campaigns allow you to buy visits to your business’ website rather than earning them organically. With effective PPC management, you can drive targeted traffic to your site, generate new leads and position your business better in the market. Here are 4 ways …

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Google is Adding a Buy Button to Product Listing Ads, Here’s What you Can Do About It

It’s no longer just a rumour. Google is adding a buy button in product listing ads (PLAs) and the testing is expected to happen this year. The ETA of the launch isn’t clear yet. But some expect Google to make the announcement this coming May, in time for the company’s annual I/O conference, while some …

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Staying on the Game with Enhanced Campaigns

A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for better market reach. This puts search marketing in a completely new light, as it’s easier to target customers. Its most significant impact on the search landscape is flexibility with Pay Per Click (PPC) campaigns. Enhanced …

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Overcoming Google’s Encrypted Searches: Focusing on Page-Level Data

Last September, Google officially made the move to encrypt all search queries , except for ad clicks. This sent the SEO world abuzz, as this would mean that marketers and website owners alike would see more traffic coming from the “not provided” source in their analytics. With Google planning to encrypt 100% of searches, there …

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