Category: Paid Search

Compelling CTAs: Convert Bounces Into Leads

People visit your website because they are interested in what you have to offer. But not all visitors are willing to be converted into customers – at least not the first time. Those who do not reach the check-out page or at least sift through the pages of your site,

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Four Ways How a PPC Campaign Grows Your Business

Pay-per-click (PPC) advertising is one of the most influential online marketing strategies. PPC campaigns allow you to buy visits to your business’ website rather than earning them organically. With effective PPC management, you can drive targeted traffic to your site, generate new leads and position your business better in the

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How Do You Save a Failing PPC Campaign?

Are your PPC campaigns underperforming and costing your company more than they give back? Thankfully, one of the best things about PPC is that campaigns are easy to modify at any time, so recovering might take only a few hours or days. Have a look at the most common problems

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Staying on the Game with Enhanced Campaigns

A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for better market reach. This puts search marketing in a completely new light, as it’s easier to target customers. Its most significant impact on the search landscape is flexibility with Pay

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