Category: Paid Search


Google Search Quality Rater Guidelines: October 2021 Updates

Table of Contents What are the Search Quality Rater Guidelines? Who Uses the Google Search Quality Rater Guidelines? Search Quality Rater Guidelines Updates ‘Groups Of People’ in YMYL Content Lowest Page Quality How to Research Reputation Information ‘Upsetting-Offensive’ Definition Minor Changes Throughout How Often are the Search Quality Rater Guidelines

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ppc vs seo

Navigating the Digital Landscape: What is SEO and PPC?

Table of Contents What is SEO and PPC Search Engine Optimisation Pay-Per-Click Advertising PPC and SEO Strategy: Which one should my business have Conquer the digital landscape with the right tools With the digital landscape getting more powerful each time, brands must employ various digital marketing strategies in their campaigns

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The Power of Combining Paid Search and Social Media Marketing

Table of Contents What is Pay-Per-Click Advertising? What is Social Media Marketing? PPC vs. Social Media Marketing: Which is Better? How to Combine PPC with Social Media Marketing Use Google Remarketing to target specific social posts Promote your content more effectively Use exclusions and interests in Facebook Ads Leverage the

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Compelling CTAs: Convert Bounces Into Leads

People visit your website because they are interested in what you have to offer. But not all visitors are willing to be converted into customers – at least not the first time. Those who do not reach the check-out page or at least sift through the pages of your site,

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Four Ways How a PPC Campaign Grows Your Business

Pay-per-click (PPC) advertising is one of the most influential online marketing strategies. PPC campaigns allow you to buy visits to your business’ website rather than earning them organically. With effective PPC management, you can drive targeted traffic to your site, generate new leads and position your business better in the

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How Do You Save a Failing PPC Campaign?

Are your PPC campaigns underperforming and costing your company more than they give back? Thankfully, one of the best things about PPC is that campaigns are easy to modify at any time, so recovering might take only a few hours or days. Have a look at the most common problems

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Staying on the Game with Enhanced Campaigns

A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for better market reach. This puts search marketing in a completely new light, as it’s easier to target customers. Its most significant impact on the search landscape is flexibility with Pay

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