Paid Search

  • How Do You Save a Failing PPC Campaign?

    Are your PPC campaigns underperforming and costing your company more than they give back? Thankfully, one of the best things…

  • Staying on the Game with Enhanced Campaigns

    A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for…

  • Overcoming Google’s Encrypted Searches: Focusing on Page-Level Data

    Last September, Google officially made the move to encrypt all search queries , except for ad clicks. This sent the…

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