Category: Search Engine Optimisation

e-commerce-websites

Refreshing Your E-Commerce Site

A significant component of your e-commerce strategy is to tidy up the website and revamp some parts on a regular basis. This basically means giving time and not neglecting the store, especially if you’re a start-up. When you first launched your e-commerce site, you were probably more than excited to

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on-page seo

What is On-Page SEO and Why is It Important?

You’ve got a great keyword in mind for which you want to rank. You might even already have well-researched and value-adding content to back it up. Now, how do you optimise the page so that Google and other search engines not only understand what the page is all about, but

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analytics-tool

10 Best e-Commerce Analytical Tools for Online Stores

The online marketing landscape is in a constant shift as new tactics, technologies and services gain popularity and become the new standard. E-Commerce businesses are one of the many sectors affected by constant evolutions. A vast majority even invest in e-Commerce SEO so that they can stay ahead of their

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website-design

How to Redesign a Website Without Losing SEO

Are you looking to redesign your website? That’s great! If the last time you tweaked your site’s design was a decade ago, then it’s definitely time to make it more appealing and mobile-friendly for today’s audience. But when doing a site redesign, you also need to make sure you don’t

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woocommerce-vs-shopify

The Great e-Commerce Showdown: WooCommerce vs Shopify

Setting up and managing an online business can be a fulfilling yet intimidating venture, which is why it’s perfectly normal to feel indecisive on which e-Commerce platform to pick. After all, choosing the wrong one could potentially immobilise your operations right from inception. When it comes to e-Commerce platforms, Shopify

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