Search Engine Optimisation

Increase Your Sales: Why Investing in SEO is is Necessary

In 2017, 72 per cent of consumers in Australia asked their family and friends for recommendations before making a purchase. The following year, however, only 46 per cent did the same, while 49 per cent chose search engine recommendations. Despite the shift in preference, a marketing report highlights the disconnection between the marketing investment and …

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Without an SEO Strategy, Small Businesses Miss Out on Growth Opportunities

Many small business owners have encountered the term ‘search engine optimization’ (SEO). They know that this strategy potentially brings in more sales and contributes to business growth. But, these small business owners do not always understand what SEO really means. As a result, they forgo the digital marketing strategy and stick to the marketing campaign …

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How Small Businesses Can Conquer Local SEO

Many small businesses are open to marketing in the digital landscape, but many of them have experienced low-quality, and even damaging, SEO work done to their sites and campaigns. Most of these businesses confess that they cannot afford better services, so they settle for sub-par work. Sadly, these companies also feel that because they’re ‘only …

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Picking Up the Pieces: How to Recover from a Google Penalty

Whatever the reason behind Google’s decision to penalise your website—whether it’s because you bought links, published duplicate content, or stuffed keywords into your blogs and meta data description—you need to work quickly to recover. There’s no time to focus on the effects of the move. In the face of plummeting rankings and web traffic, you …

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