Category: Search Engine Optimisation


How to Redesign a Website Without Losing SEO

Are you looking to redesign your website? That’s great! If the last time you tweaked your site’s design was a decade ago, then it’s definitely time to make it more appealing and mobile-friendly for today’s audience. But when doing a site redesign, you also need to make sure you don’t

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The Great e-Commerce Showdown: WooCommerce vs Shopify

Setting up and managing an online business can be a fulfilling yet intimidating venture, which is why it’s perfectly normal to feel indecisive on which e-Commerce platform to pick. After all, choosing the wrong one could potentially immobilise your operations right from inception. When it comes to e-Commerce platforms, Shopify

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SEO, SEM, and SMO in Digital Marketing: What’s the Difference?

Table of Contents Search Engine Marketing Search Engine Optimization Social Media Optimization SEM, SEO, and SMO for Small Businesses Digital marketing agencies offer various services to improve your online visibility and reach to potential customers. But what might confuse a lot of startup and small business owners are three terms

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Online Reputation Management: What Is ORM in SEO?

Table of Contents What Is Online Reputation Management? ORM and SEO SEO vs. ORM Other Ways How ORM Works   There are other digital marketing strategies that aren’t necessarily search engine optimisation (SEO). One such example is online reputation management (ORM), but the definition and purposes of which are often

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