Category: Search Engine Optimisation


Refreshing Your E-Commerce Site

A significant component of your e-commerce strategy is to tidy up the website and revamp some parts on a regular basis. This basically means giving time and not neglecting the store, especially if you’re a start-up. When you first launched your e-commerce site, you were probably more than excited to

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on-page seo

What is On-Page SEO and Why is It Important?

You’ve got a great keyword in mind for which you want to rank. You might even already have well-researched and value-adding content to back it up. Now, how do you optimise the page so that Google and other search engines not only understand what the page is all about, but

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digital marketing agency

How CRM and Digital Marketing Work Together to Achieve Business Success

Imagine launching an advertising campaign without knowing who your target audience is. Sounds ridiculous, right? After all, developing an effective marketing strategy requires a deep understanding of who your target customers are, what they want from your brand, and the types of marketing content they respond to. That’s why customer

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10 Best e-Commerce Analytical Tools for Online Stores

The online marketing landscape is in a constant shift as new tactics, technologies and services gain popularity and become the new standard. E-Commerce businesses are one of the many sectors affected by constant evolutions. A vast majority even invest in e-Commerce SEO so that they can stay ahead of their

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How to Redesign a Website Without Losing SEO

Are you looking to redesign your website? That’s great! If the last time you tweaked your site’s design was a decade ago, then it’s definitely time to make it more appealing and mobile-friendly for today’s audience. But when doing a site redesign, you also need to make sure you don’t

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The Great e-Commerce Showdown: WooCommerce vs Shopify

Setting up and managing an online business can be a fulfilling yet intimidating venture, which is why it’s perfectly normal to feel indecisive on which e-Commerce platform to pick. After all, choosing the wrong one could potentially immobilise your operations right from inception. When it comes to e-Commerce platforms, Shopify

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