Online marketing is the newest trend for businesses to gain attention from potential markets. Today, creating your website at affordable rates is possible. Start-up businesses and companies have jumped on the online bandwagon to reach their audiences.
Google is an online user’s best friend, especially during searches. Most users rely on the sites from the first page of Google’s results. If your site ends up below the first page, there is little chance for your brand to catch the users’ attention.
With the increasing number of competitors and Google paying attention to paid listings instead, businesses experience difficulties landing on the search engine’s coveted first page. But despite these challenges, you should still focus on achieving better search rankings for your site. After all, organic search traffic is the key to online business growth.
Here are 3 ways you can improve your chances of landing on Google’s first page:
Think relevant and updated with your content
Great content is one of the answers to improved search rankings. Quality content directed at intended users increases your site’s traffic. With great content, you improve your site’s authority and user relevance. Think of your target audience’s specific needs and incorporate these in a quality piece.
It is also important to regularly update your site’s content. Search engines consider fresh content as relevant, which earns your site better rankings.
Bullseye the right keywords
Never target the wrong keyword. Analyse your product and your audience while coming up with keywords that produce conversions. Install analytics software to determine how visitors come by your site. Do not focus on high-volume keywords; target the right keywords according to conversion rate and competitiveness.
Don’t make Google guess with your meta titles and descriptions
Your site’s meta title and description informs Google about the basics of your page. The Meta title is a reference to your site’s title while the description tells Google what the site is about. Never make Google guess; provide effective meta titles and descriptions for your page.
Your meta title should be 30-65 characters long, including spaces. Your titles should contain the keywords. Meta descriptions should only be 70-160 characters long. Both should be direct to the point.