Search Marketing

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Find Keywords for Your Business: Four Things You Should Rank for

HTML is the backbone of your page’s design; the same way that keywords are the most basic component of your search engine optimisation efforts. Without these elements, it is hard to create a website that attracts attention and shows up in Google’s search results. As a small business owner, one of your goals is to …

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SEO services for Lawyers

SEO for Lawyers: A Quick Guide to Getting First Page Rankings

Any kind of business can benefit from a well-executed SEO strategy. Law firms are no exemption. Digital marketing is an important tool that connects you with clients who need your services. In this online age, where the majority of your potential clients turn to Google to find the law firm they should hire, it’s important …

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Buying Cycle

Navigate the E-Commerce Maze: SEO Content Strategies for Businesses

E-commerce can be tricky water to wade on when it comes to digital marketing and SEO. Business owners have the general mindset that digital marketing only works for online publishers, and the fact that sales pages don’t easily convert to share-worthy content does not help. If you are an e-commerce entrepreneur, you might think that …

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Analyse, Repeat, Adapt: What Happens On Year 2 of Your SEO Campaign Plan

New ideas, new implementation and new results – the first year of having an SEO strategy in place can be pretty exciting. Slowly, after so many changes from the site design to the rankings, year one rolls into year two. Twelve months in, by then SEO should be finally yielding results, right? Yes and no. …

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Content Types Revolutionising the Face of Digital Marketing

Content is king —especially in the world of digital marketing. Digital marketers do not underestimate the power of quality content. Due to the current march of technological progress, content manages to continuously develop since its humble beginnings. Today’s content demands more than a 300-word post complete with stock photos or GIFs. To raise your rank …

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What Kinds of Content Does Google Rank Higher?

Blogs, press releases, editorial publications – these things have digital content marketing in common. Most companies utilise these kinds of content to improve their website’s rankings in Google’s search results. Since more people use the Internet for browsing information, companies will naturally use content to attract clients to their products and services. However, keep in …

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