Category: Search Marketing

Essential Things to Remember During Mobilegeddon

Google recently rolled out its most highly anticipated algorithm update, and everyone is waiting to feel its full effects. Chances are good that there will be some measure of panic once the rankings reflect the changes, but any negative reaction to such results are unwarranted and even unprofessional. Google gave

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3 SEO Takeaways from 2014’s Top Searches

Google, Bing, Yahoo, and other organisations are coming out with their list of 2014’s top searches. It lists everything from the top news, celebrities, tech, and information people searched for. Understanding why users are obsessed with a particular topic isn’t always easy, but it is very helpful in improving your

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The Complete Google Algorithm Update Resource

As we all know, Google has been improving its search results since it began back in 1997. Their goal is to make sure that they return the most relevant search results possible, in the fastest way possible. It’s said that Google makes 400 updates a year. That number amounts to

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How Online Marketing Help Lawyers

A business proverb says you should never lose customers; you should always be on the lookout for effective methods of getting them, more importantly if you’re marketing online. This very adage governs all businesses, regardless of their industry or size. This premise, however, may be difficult to grasp if you’re

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Staying on the Game with Enhanced Campaigns

A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for better market reach. This puts search marketing in a completely new light, as it’s easier to target customers. Its most significant impact on the search landscape is flexibility with Pay

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Adapt to These Trends or Give Up Traffic?

Google Panda and Penguin proved that some techniques quickly become outdated. Many strategies that worked last year are ineffective now. Due to the continuous evolution of search engine algorithms, you’ll need to keep your SEO practices up to date. Here are the current top SEO trends and ways you can

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Focus your SEM Efforts on these Top 3 Components

We’re all witnesses to the ever-growing popularity of the Internet. With more and more people using it on a daily basis, the web is becoming a more potent platform for marketing. With all those mobile gadgets, such as smartphones and tablet computers, people have access to the web wherever they

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