Being an online marketing practitioner means getting exposed to mantras and pervasive ideas on how to influence people. Chances are you’ve heard many times that big data can help improve your marketing efforts, but in what way, exactly? The answer is through predicting your customers’ behaviour.
In the material world, predicting is hard work. It depends on a lot of guesswork. In the online world, the amount of guesswork is reduced, as you have access to big data. All you need to do is be precise in interpreting the unstructured data and map out actions that are aligned with customer-related goals.
Here are some insights on how you can predict the behaviours of your customers effectively:
Create a Game Plan
Keep in mind that the data you have access to are raw. This means that you cannot mine true customer insights yet. What you need to do is be definite with your goals first. Ask the following questions:
- Will I use the data to convert leads?
- Will I use the data to find out where my customers come from?
- Will I use the data to create more engaging campaigns?
- Will I use the data to make more relevant offers?
These questions will help you find your direction. Usually, marketers use their data to find out the demographics of their customers. From there, they will craft campaigns that respond to the needs of the targeted demographics.
When creating your goals, don’t forget about the challenges. The challenges include difficulty in handling massive amounts of data; this translates into difficulties in creating segments within your demographics and integrating suitable marketing campaigns.
Use Advanced Analytics
Analytics tools are an important element of Australia SEO services in determining the next move of your customers. Regardless of the tools you use, you have to make sure that they serve you the following purpose.
- They should help you create customer segments. Knowing the segments within your demographics will help you track their constantly changing expectations and preferences.
- The tools should help you adjust strategies to address specific behaviours.
- They should help you identify which products drive the most sales and which need more promotions.
Marketers in the online age are lucky because of the tools that help them follow the actions of their customers real time. Be sure to get in touch with our customer service group for more information on the industry.