Table of Contents How SEO for Law Firms Differs From the Rest Content Your content contains the answer to the user’s questions The keywords in your content need to be optimised A wide variety of the target keywords should be used throughout the content Backlinks and Off-Page Citations Technical SEO
Table of Contents What is a Social Media and SEO Strategy? What are the Major Differences Between SEO and Social Media Marketing? What is SEO? What is social media marketing? What is the Relationship Between SEO and Social Media Marketing? Integrated Keyword Strategy Social Sharing Buttons on Your Website Include
Table of Contents What Is The Relationship Between Social Media and SEO? Increased visibility and traffic for your website Extensive content distribution Increased recognition and brand reputation Boosted local SEO Easy Social Media Practices to Maximise Your SEO Strategy Publish good content Make content that is easily shareable Optimise your
Table of Contents What is a social media content calendar or planner? How to Create a Social Media Calendar Schedule Get Started on Your Social Media Content Calendar/Planner Social media is one of the fastest growing trends in the history of the Internet. While it’s been around since the dawn
Table of Contents How to Use LinkedIn for Business: A Step-by-Step Guide What Is LinkedIn Marketing? How Do You Use LinkedIn Marketing for Your Business? Create a Unique Public Profile URL Use a Relevant LinkedIn Background Photo Keep Your Business Page Updated Optimise Your Business Profile Customise the Sections of
Table of Contents How to Promote Using Social Media Fill out your profile Use branded hashtags Cross promote your social media profiles Creative Ways to Use Social Media in Business Promotion Contests Emotional Marketing Personalised Data Deals and Promo Codes How-to’s and Tutorials Live Streams Influencer Takeover “Ask Me Anything”
Table of Contents Your Business and Social Media What Is Facebook, Anyway? Facebook Marketing Keeping Everyone Connected: How does Facebook sharing work? Why Do Businesses Prefer Facebook? How Do You Grow Your Business: Getting The Most Out of Your Facebook Marketing: Dressing Up Your Page Profile Picture Facebook Cover Types
Table of Contents How to Create a Social Media Content Calendar for Instagram Determine Your Social Media Strategy Run an Instagram Audit Store Your Content Choose a Template for Your Instagram Content Calendar Schedule Your Posts to be Published Instagram Content Calendar Ideas Create your captions beforehand Schedule your posts
Table of Contents The Benefits of Social Media Marketing Popular Social Media Popular Social Media Posts and Platforms Video-based social media platform content ideas Disappearing Content or Social Media Stories Social Audio Platforms Live Streams Business Social Media Profiles The Benefits of Social Media Marketing for Blogs Work With the
Table of Contents What Is a Social Media Marketing Strategy? What Is a Social Media Marketing Plan? How to Create a Social Media Marketing Strategy From Scratch? Choose marketing objectives that align with your business goals Social Media Goals Get to know your audience well Know your competition and outwork
