Last December, Facebook announced its crackdown on engagement baits, spammy posts that urge people to react, comment and share. Their goal is to boost engagement and get a wider reach; the more reactions a post has, the more it will show up on people’s News Feeds. After the update, however, these baits get demoted and …
Search engine optimisation (SEO) and social media marketing have many things in common. Both are inbound strategies that deal with building a brand that naturally and organically attracts visitors. Social media marketing success relies on prominent brand presence and high-quality, regularly updated content. In an age where social media use is higher than ever, the …
Boosting Online Presence Using Social Media Marketing Read More »
Social media marketing is already a part of the advertising strategy of most companies. Over time, social media marketing has proven a viable way of reaching more people even if you do not have a big budget to spare. As any business can join most social platforms for free, even your startup can reach a …
Social Media Bible: Marketing Tips Every Startup Should Know Read More »
Businesses are starting to see how powerful and influential social media can be, and it’s inspiring more brands to look beyond traditional content and engagement. Social media has become the consumers’ megaphone for voicing out their opinions and expectations of brands that matter to them, and enabling testimonials and peer recommendations. As a result, consumers …
Influencer Marketing Proves People Are the Best Marketers Read More »
To say that the Internet looked different ten years ago would be quite the understatement. Social media, for one, was completely different.The job title of‘social media specialist’ and the concept of social media marketing were two things that no one at the time thought would ever become reality—and that’s just the beginning. As one of …
A website does not simply get to the top of Google without investing on some creativity, and this is even apparent in online marketing. Your team may be constantly brainstorming and thinking of innovative ways to get in touch with your market online. Unfortunately, the World Wide Web is evolving faster than real-life. This means …
Almost everybody knows how to move around on social media. Because everybody uses it on an almost daily basis, it is easy to claim that someone is an “expert” in the field. Now that social media is an indispensable tool when it comes to digital marketing, it is important to sort out the pretenders from …
Facebook have become so much more than just a social media site. The website, and the company itself, started rivalling Google as one of the biggest Internet companies. One of their biggest advantages is they made Facebook a business-friendly site with user-friendly features. If you’ve been conducting Facebook marketing campaigns, you might have faced the …
Rethinking Your Facebook Marketing Strategy with These Statistics Read More »
It’s a fact: Facebook is here to stay. Social media is a powerful tool in online marketing, bearing a great influence over millions of users. Facebook reigns supreme in the race of social media sites, which is why it plays a significant role in online marketing. With over 1.23 billion active users, Facebook is an …
The Anatomy of a Like: How 1 Little Like Makes a Big Difference Read More »
Many look at social media as a tool used simply to amount quite the following on the Internet. Now is the time, however, to rethink this mindset and look at it not as a tool, but as a mindset. It’s less about what you post on Facebook or your number of Twitter followers; it’s more …
