Category: Social Marketing

digital-marketers

SEO, SEM, and SMO in Digital Marketing: What’s the Difference?

Table of Contents Search Engine Marketing Search Engine Optimization Social Media Optimization SEM, SEO, and SMO for Small Businesses Digital marketing agencies offer various services to improve your online visibility and reach to potential customers. But what might confuse a lot of startup and small business owners are three terms

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Social media websites

Steer Clear of These Engagement Bait Tactics

Last December, Facebook announced its crackdown on engagement baits, spammy posts that urge people to react, comment and share. Their goal is to boost engagement and get a wider reach; the more reactions a post has, the more it will show up on people’s News Feeds. After the update, however,

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Social media websites

Boosting Online Presence Using Social Media Marketing

Search engine optimisation (SEO) and social media marketing have many things in common. Both are inbound strategies that deal with building a brand that naturally and organically attracts visitors. Social media marketing success relies on prominent brand presence and high-quality, regularly updated content. In an age where social media use

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Influencer Marketing Proves People Are the Best Marketers

Businesses are starting to see how powerful and influential social media can be, and it’s inspiring more brands to look beyond traditional content and engagement. Social media has become the consumers’ megaphone for voicing out their opinions and expectations of brands that matter to them, and enabling testimonials and peer

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Success in Social Media Ten Years Ago

To say that the Internet looked different ten years ago would be quite the understatement. Social media, for one, was completely different.The job title of‘social media specialist’ and the concept of social media marketing were two things that no one at the time thought would ever become reality—and that’s just

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Keeping Up With the Times

A website does not simply get to the top of Google without investing on some creativity, and this is even apparent in online marketing. Your team may be constantly brainstorming and thinking of innovative ways to get in touch with your market online. Unfortunately, the World Wide Web is evolving

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So You Think You’re a Social Media Expert?

Almost everybody knows how to move around on social media. Because everybody uses it on an almost daily basis, it is easy to claim that someone is an “expert” in the field. Now that social media is an indispensable tool when it comes to digital marketing, it is important to

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Rethinking Your Facebook Marketing Strategy with These Statistics

Facebook have become so much more than just a social media site. The website, and the company itself, started rivalling Google as one of the biggest Internet companies. One of their biggest advantages is they made Facebook a business-friendly site with user-friendly features. If you’ve been conducting Facebook marketing campaigns,

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