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Category: Social Marketing

Social media websites

Steer Clear of These Engagement Bait Tactics

Last December, Facebook announced its crackdown on engagement baits, spammy posts that urge people to react, comment and share. Their goal is to boost engagement and get a wider reach; the more reactions a post has, the more it will show up on people’s News Feeds. After the update, however,

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Social media websites

Boosting Online Presence Using Social Media Marketing

Search engine optimisation (SEO) and social media marketing have many things in common. Both are inbound strategies that deal with building a brand that naturally and organically attracts visitors. Social media marketing success relies on prominent brand presence and high-quality, regularly updated content. In an age where social media use

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Success in Social Media Ten Years Ago

To say that the Internet looked different ten years ago would be quite the understatement. Social media, for one, was completely different.The job title of‘social media specialist’ and the concept of social media marketing were two things that no one at the time thought would ever become reality—and that’s just

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So You Think You’re a Social Media Expert?

Almost everybody knows how to move around on social media. Because everybody uses it on an almost daily basis, it is easy to claim that someone is an “expert” in the field. Now that social media is an indispensable tool when it comes to digital marketing, it is important to

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Rethinking Your Facebook Marketing Strategy with These Statistics

Facebook have become so much more than just a social media site. The website, and the company itself, started rivalling Google as one of the biggest Internet companies. One of their biggest advantages is they made Facebook a business-friendly site with user-friendly features. If you’ve been conducting Facebook marketing campaigns,

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A Different Perspective on Social Media

Many look at social media as a tool used simply to amount quite the following on the Internet. Now is the time, however, to rethink this mindset and look at it not as a tool, but as a mindset. It’s less about what you post on Facebook or your number

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Adding Social Media to Your Local SEO Strategy

By now, many brands with local SEO campaigns know how important business listings and online directories are. These are essentially the lifeline of their marketing efforts. If you still do not have them in your battle plan yet, we recommend consulting our local SEO professionals immediately. This does not mean,

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