The Anatomy of a Like: How 1 Little Like Makes a Big Difference

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It’s a fact: Facebook is here to stay.

Social media is a powerful tool in online marketing, bearing a great influence over millions of users. Facebook reigns supreme in the race of social media sites, which is why it plays a significant role in online marketing.

With over 1.23 billion active users, Facebook is an effective platform for businesses of all types. This social media tycoon is also the best tool in developing your brand. Because of its numerous users, Facebook is an effective means to get in touch with potential customers.

Facebook ‘Likes’ serve as indicators of a business’s performance on the social media site. When users like a page, it ends up on their newsfeed. Their friends will see it and end up visiting the brand’s page, encouraging more likes and spreading word about the business.

Building a fan base

Facebook Likes allow business to turn fans into loyal customers. Every like from a user signifies positive feedback from potential clients. With Facebook pages, the business grows its own community of loyal fans. Brands can use these pages to post relevant content involving their products or services. Within that small community, businesses can reach others through likes.

Establishing trust through likes

Likes are evidence of a user’s trust. When a brand’s Facebook page gathers numerous likes, this shows other users that the business is trusted. Likes serve as positive feedback and reviews regarding a brand’s product or services. Getting more likes establishes a good reputation online.

Build better customer interaction

Facebook likes serve as bridges towards better customer interaction. When users like a brand’s page, they can give feedback and comments, which are beneficial for businesses. Brands can also update users with future events and discounts.

Increasing traffic to a brand’s site

Businesses display social sharing options and widgets on their site for easier Facebook posting and sharing. Once a user shares the link, it passes by newsfeeds, which drives massive traffic towards a brand’s site.

Don’t miss out on the opportunities on growing your target market. Utilise Facebook’s Like feature by improving your online page. At SEO Services, we help you do just that. Apart from our PPC packages, we also offer quality social media marketing services.

Contact us now and let us help you grow your business.

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