There will surely come a time when you will need to revamp your site and leave the old things behind. Usually, this happens when a business is rebranding. But do you have to wait for that moment before you consider redesigning your site?
A website redesign is akin to improving the kerb appeal of your home. The goal is to impress the guests and convert them into customers. But a redesign should not happen in an instant. It should undergo careful deliberations, as your business image is at stake.
Here are the things you need to consider before you finally dispose of that old website blueprint.
Every website redesign effort is motivated by goals. Typically, it leans toward branding. Begin by forestalling how your website will be received by your present customers for the next 12 months. After that, ask yourself if you’re doing it to improve the functionality and performance of the website.
Know that a redesign will require you to temporarily close your website. This means that you’re going to sacrifice lead generation and profits for a definite amount of time. You will have to make a schedule, especially if you want more elements to be present on your new site. If you’re selling online and you don’t have a brick-and-mortar store, there should be an alternative site or platform that will accommodate customers.
The Important Elements
The number of elements you want for your new site will influence the time for designing and actual building. Here are some of the components you need to consider:
- Language, program, platform (in case of massive overhaul)
- Integration of tracking and analytics tools
- Integration of payment gateways
- Integration of social media platforms
- Responsiveness across mobile devices
The grand redesign doesn’t stop at the point where the designer has applied the last elements. You will still need to conduct some testing. Doing so will give you a head start on how people will appreciate your website and how the new functions appeal to prospective customers. This is crucial, especially if you’re integrating SEO services in Australia.
These are only some of the things you need to consider if you’re revamping your website. Get in touch with our client service group if you’re planning to change the online face of your brand anytime soon.