Home of Top-Notch Real Estate Digital Marketing Services
The real estate industry in Australia is growing steadily and is expected to expand within the next five years. Despite the volatile conditions in the last five years, industry trends show a steady increase in both residential and commercial properties, giving those in the real estate sector plenty of opportunities to profit from the industry’s growth.
But that uptick in the real estate industry does not guarantee your real estate business success. For that, you’ll need to make sure your business captures the attention of potential clients.
Unlike older forms of marketing and advertising, the internet does not highlight the bigger real estate businesses and push the smaller ones to the back. Search engines like Google put into the spotlight businesses that provide the best information and appear to be what users are really looking for – regardless of that business’ size.
SEO Services Australia has years of experience bringing businesses in all industries into that search engine spotlight – including various real estate businesses in Australia. We can navigate the digital landscape and connect your business to the right user that’s looking for you.
Here’s how we do it.
SEO: Search Engine Optimisation
BUILDING LEADS WHILE YOU BUY, SELL, OR RENT
As someone who uses search engines to find information online, how often do you find yourself checking the second page of Google? A study of five million Google searches found that only a fraction of users ever checks the second page, and less than one percent of users click links found on the second page.
So how do you expect your business to thrive when you’re not in the first page of relevant keywords? More businesses are beginning to see the importance of SEO, and the sooner you recognise its need to drive traffic to your website, the sooner you can get into the competition and create a competitive website. Because if you’re not visible on search engines, your website – no matter how nice it looks – isn’t going to have any visitors.
It’s our job to make sure that when a user types in a keyword that relates to your business, Google will crawl through your website and identify it as the most likely website that can suit the user’s needs. We’ll look for high-traffic keywords that ýour competitors have overlooked, and then we’ll improve your website and make it more competitive in the highest-ranking keywords.
We Do This Through:
Social Media Marketing
LINKING YOU AND YOUR CUSTOMERS AT A PERSONAL LEVEL
With over 71 percent of Australia’s population on social media, there’s a huge chance that your target audience frequents platforms like Facebook, Twitter, Instagram, and LinkedIn. So, if you have properties for sale, rent, or lease, you’re likely to find interested users here.
Not many real estate agents, brokers, and real estate listing sites recognise the power of connecting to your client base at a personal level. But it’s not as simple as creating a Facebook page, inviting your network to like the page, and be done with it.
Social media marketing also involves:
For real estate agents and other businesses within the real estate sector, social media keeps you connected to a large audience base and can help you stay relevant and updated with your client base.
GETTING USERS TO YOUR WEBSITE IS ONLY HALF THE BATTLE; HERE’S HOW WE GET THEM TO STAY
No matter how comprehensive your website’s content is, if your website isn’t up to par with your users’ expectations, there’s no guarantee that they’ll stick around to read your pitch. Studies found that users leave a website if it doesn’t load in a matter of seconds: on a computer, you have between five to ten seconds before they exit your website; on mobile or any portable tablet, Google says your website has to load in three seconds before over half of your visitors click away.
And even if your website does get past the 10-second waiting time, if your website is ugly, inefficient, or difficult to navigate, these reasons are enough for users to click away. After all, if you can’t invest time and effort on an appealing business website, how can your users trust you to invest your time and effort into finding them the right residential or commercial property?
Real estate businesses aren’t the same, so our clients in the real estate sector get a unique layout that suits their needs. Real estate listing websites, for example, get easier search options and filters to help clients narrow down their available options, while rental property websites show more fitting details, rules, and options.
We craft your website to let your users know you mean business and you have what it takes to manage their needs.
Through our team of professional web designers and web developers, we’ll create a responsive, fast, and visually-appealing website with navigational features that won’t take their attention away from your listings that matter most.
TARGETING THE RIGHT REAL ESTATE ADS FOR THE RIGHT PEOPLE
For short-term advertising that’s flexible to your budget, PPC only costs you when someone clicks on your ad. Although it’s not as long-term as SEO, this is still an effective strategy if used right. We’ve used it on plenty of successful campaigns over the year, so trust our Adwords-certified campaign managers to run your PPC campaign right to achieve a good ROI.
Let’s Move Your Real Estate Business.
Give Us a Call Today!
Keeping Up with the Latest in the Industry
The real estate sector in Australia is constantly changing with the times. It’s volatile nature isn’t new, and we’ve adapted to the changes and understand how to go about it without sacrificing leads or traffic.