|  |  | OTHER AGENCIES | 
| Tailored Strategies |  Customisation | Standardised Solutions | 
| Competitive Rates with Flexible Packages |  Pricing | Standard Pricing, May Include Extra Fees | 
| Exceptional Retention, Personalised Attention |  Customer Satisfaction | Standard Client Management | 
| Expert In-House Specialists |  Team Expertise | Mixed Expertise Levels | 
| Clear Reporting and Responsive Support |  Transparency | Standard Reporting Practices | 
| Consistent Proven Results |  Track Record | Varied Track Records | 
| Proactive Monitoring, Strategic Adaptation |  Algorithm Update Response | Standard Monitoring Procedures | 
| Strong Focus on UX for Improved Rankings |  User Experience | General UX Considerations | 
| Strategies Aimed at Enhancing Website Conversions |  Conversion Rate Optimisation | Basic Conversion Strategies | 
| Targeted Strategies for Measurable Revenue Growth |  Revenue Growth | General Strategies with Varying Impact | 
| 90-Day Lead Boost Guarantee |  Lead Generation Guarantee | No Specific Lead Generation Guarantee | 
| Pay-for-Performance: No Results in 6 Months? We Work for Free |  Risk-Free Payment Policy | Standard Payment Obligations |