Digital Marketing Services for Lawyers in Australia

Everybody’s online, including your law firm’s potential clients. We’re here to help you get those clients to your website.
Chances are, when someone needs legal services, they turn to the internet to research nearby lawyers, attorneys and firms. If you don’t show up on the first page of Google’s search results, you’re losing business to your competition.

At SEO Services Australia, we have an in-house team of experts who specialise in digital marketing for lawyers and law firms. We do this by intensive keyword research, quality link building, optimised content creation, PPC advertising, web design, and more. Browse through the rest of the page to find out how we drive more traffic to your law firm’s website and turn visitors into leads!
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Local SEO

As a provider of legal services, the majority of your clients live in your local area. That’s why it’s increasingly crucial to show up for searches performed locally.

With that in mind, we can optimize your website with our local SEO services for lawyers. We’ll make sure you show up prominently in the local search results page and help you get listed in the local directories like Apple Maps, Yelp and Google My Business.
We’ll boost your presence in major listing sites like Google My Business to ensure your law firm is available where your potential clients are searching. Boosting your profile on local listing sites consolidates your target geographical base and raises awareness of your presence.
Promoting your law firm doesn’t stop at awareness; prospects should be able to experience your services too. We create and update local citations to improve your credibility in search engines such as Apple Maps and Yelp.
As part of our local SEO services for lawyers, we create content that’s engaging, value-adding and most importantly includes the keywords you want to rank for. We use hyper local keywords in all our blogs, PDFs, press releases, web copy and more.

Website Design

It’s vital that your website reflects the branding you’re trying to project for your law firm. If you’re a professional and reputable law firm, you don’t want an outdated website that sends a negative image.

At SEO Services Australia, we include web design in our range of services on digital marketing for lawyers. Our experienced team of web designers will work with you to develop a website you’ll be proud to show off to your law firm’s potential clients.

We ensure your custom web design is:
Our website design will capture your audience’s attention through form and function: layout, appearance and visual flow.
Nothing can hurt an online lead that forces prospects to strain their eyes or zoom in just to read the content. We make sure this doesn’t happen by creating web designs that respond to any device, ensuring consistent quality across all screen sizes.
We build websites that are user-friendly, allowing visitors to quickly find the information they need. CTAs and social media sharing buttons are also placed strategically to drive visitors to action.
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Pay Per Click

For a truly effective digital marketing campaign for lawyers, law firms shouldn’t solely rely on organic traffic from search engines. Paid traffic via PPC or pay-per-click advertising is another effective means of driving potential clients to your website.

SEO Services Australia can build a PPC campaign that targets highly valuable keywords and directs qualified, low-cost clicks to your site.
We conduct keyword research and competitor analysis to look for opportunities and maximise your ad budget.
Based on the data we gather during research and analysis, we create tailored campaigns targeted to your law firm.
After launching the ads, we monitor conversions, analyse traffic, and present detailed reports. We then determine which aspects of the campaign elicit the most responses, and which areas need improvement.
Once we’ve picked the most valuable keywords at competitive prices, we drive clicks to the appropriate landing pages with constant bid optimisation. This ensures you achieve quality traffic at the lowest possible cost per acquisition.

Online Reputation Management

The reviews your law firm receives online can help your company thrive, or hold it back. When you take an active role in managing your online reputation, you decrease the risk of client dissatisfaction and negative reviews — enabling other elements for your digital marketing strategy to be successful.

Here’s how SEO Services Australia can help:
We build trust for your firm through content that sends the right message to your prospects. By posting content such as great legal advice, we position you as a trusted expert in your field.
We boost positive reviews and filter out spam that can be hurtful for your law firm’s image.
We use the best tools and platforms to plug you into the social pipeline and connect with your target audience on social media. We’ll build you a social media presence that represents your brand and boosts engagement.
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White Label SEO Services

Aside from our digital marketing services for lawyers, we also equip SEO companies with white label SEO packages. Delivered by our team of seasoned digital marketers and SEO specialists, we’ve come up with solutions that build client’s trust and confidence in an agency.
We boost off-page efforts with quality inbound links from high DA websites and rich, data-driven content.
Boost instant exposure on search results and drive quality traffic for your clients.
Our social media experts reinforce the brand presence of your clients on the most popular social media platforms.
We’ll build visually attractive and SEO-optimised websites that make your agency the top choice for web design needs.

SEO Consultation Services

Already have a digital marketing campaign for your law firm but it’s not giving you the results you want? Let SEO Services Australia help you. Our expert SEO consulting services include:
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Grow Your Law Firm with SEO

Building a competitive brand requires exposure. This entails extending beyond your firm’s current client base and building more stable visibility within your target audience and local market. A prominent ranking in search engines is an important aspect of that strategy.
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