PPC Advertising And Management Services

Pay-Per-Click advertising is a cost-effective way of bringing traffic to your site and promoting your business. At SEO Services Australia, we offer comprehensive PPC management delivered by a team of highly experienced specialists.

Drive Leads And Conversions With PPC

The competition for search visibility is fiercer than ever, and we plan to get you ahead with a well-managed pay-per-click advertising campaign. Pay-Per-Click is a fast, cost-effective way to get noticed, and we’ll prove this by making the most of your marketing dollar.

Our pay-per-click advertising team in Australia is comprised of certified and seasoned AdWords specialists who will handle keyword analysis, AdWords setup, ads creation and more. Our campaigns are monitored, tested and optimised for measurable ROI.
PPC advertisement of Eddie's Road Bikes in the google search results
Google Ads dashboard shown on a laptop screen
Effective pay-per-click management doesn’t happen overnight. It’s a continuous effort that involves ongoing keyword management, ad placement and scheduling, CPC (cost-per-click) bid management and more. At SEO Services Australia, PPC management is one of the things we do best, from keyword research to ad launching.

Whether it’s a national chain or a local retailer, we have the knowledge and tools to set up and manage an effective PPC campaign management service – and it won’t be long before you start seeing results. Find out how our PPC advertising service works.

What We Do

How Our PPC Service Works

The internet marketing landscape is ever-changing and to be successful in online marketing, businesses should be on top of these changes. Our PPC management services assess your individual needs and target demographics to deliver the best results possible.
Start Your Cost-effective PPC Campaign

Keyword Research And Analysis

To increase your online visibility, you have to be in touch with the online habits of your core audience. What are they looking for, and how can you be the answer to that? Thorough keyword research is crucial to gaining that understanding. We conduct keyword research, ad groups and competition research to look for opportunities and maximise your ad budget.

PPC Campaign Setup

Once we’ve gained a clear understanding of your audience and your field, we can mould the campaign to suit their respective needs. This step is vital to attracting as many conversions as possible.We create tailored campaigns targeted to your business based on the data we gathered during research and analysis. We create tailored campaigns targeted to your business based on the data we gathered during research and analysis.

Tracking And Monitoring

Campaign implementation is only half the job – the other half involves measuring its success. After launching the ads, we track conversions, analyse traffic and present reports. Find out which aspects of the campaign audiences respond to the most, and determine which areas can be improved.

Traffic And Click-Through

Click-through rates and traffic are key performance indicators in measuring the success of PPC advertising. Once we have picked the appropriate keywords to increase traffic, we drive clicks to the right landing pages with constant bid optimisation. We will help you determine the appropriate amount of clicks to target to help you finalise your proposed budget.

Remarketing Campaign

Your visitors won’t always convert the first time. It will take time, patience and effort to convert your leads and make sure that they remember your brand. Our remarketing campaign offers a second chance at converting potential customers into actual customers.

Display Advertising Campaigns

We aim to strengthen your online presence by ensuring that your brand is seen and felt by the online public. There is a wellspring of online users out there, just waiting to be reached. We build display advertising campaigns that help you reach customers on the web and in apps – across devices.

Keyword Research And Analysis

To increase your online visibility, you have to be in touch with the online habits of your core audience. What are they looking for, and how can you be the answer to that? Thorough keyword research is crucial to gaining that understanding. We conduct keyword research, ad groups and competition research to look for opportunities and maximise your ad budget.

PPC Campaign Setup

Once we’ve gained a clear understanding of your audience and your field, we can mould the campaign to suit their respective needs. This step is vital to attracting as many conversions as possible.We create tailored campaigns targeted to your business based on the data we gathered during research and analysis. We create tailored campaigns targeted to your business based on the data we gathered during research and analysis.

Tracking And Monitoring

Campaign implementation is only half the job – the other half involves measuring its success. After launching the ads, we track conversions, analyse traffic and present reports. Find out which aspects of the campaign audiences respond to the most, and determine which areas can be improved.

Traffic And Click-Through

Click-through rates and traffic are key performance indicators in measuring the success of PPC advertising. Once we have picked the appropriate keywords to increase traffic, we drive clicks to the right landing pages with constant bid optimisation. We will help you determine the appropriate amount of clicks to target to help you finalise your proposed budget.

Remarketing Campaign

Your visitors won’t always convert the first time. It will take time, patience and effort to convert your leads and make sure that they remember your brand. Our remarketing campaign offers a second chance at converting potential customers into actual customers.

Display Advertising Campaigns

We aim to strengthen your online presence by ensuring that your brand is seen and felt by the online public. There is a wellspring of online users out there, just waiting to be reached. We build display advertising campaigns that help you reach customers on the web and in apps – across devices.

Start Your Cost-effective PPC Campaign

Boost Your Site’s Performance With Us

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Campaigns Launched
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Quarterly Revenue

8 Steps To Successful PPC Campaigns

Our goal is to optimise your online presence using every tool at our disposal. We follow a comprehensive 8-step program to ensure a successful PPC management campaign.

Understanding Goals

Our consultants discuss the objectives you want to achieve. We create the steps that should be taken to realise your goals.

Bid Strategy

Beginning with bid management, we help you determine the most cost-efficient way to make the most out of your PPC campaign.

Keyword Research

After the goals have been set, the most important part of the PPC campaign is the selection of the right keywords for your business type.

Ad Launch & Tracking

We launch your campaign and closely monitor its performance from Day 1 to ensure that everything is properly working.

Ad Copy

We create optimised ad copy for your ad titles, descriptions, display ads, and even specialised landing pages.

Refinement

We check your conversion rates and identify areas that need to be improved like low performing keywords among others.

Campaign Structure

We plan to target your specific products, the audience to whom it will be displayed, set budgets, and organise these into a unified campaign.

Progress Reporting

We provide you with a comprehensive report that includes all the metrics relevant in gauging the success rate of your PPC campaign.

Understanding Goals

Our consultants discuss the objectives you want to achieve. We create the steps that should be taken to realise your goals.

Bid Strategy

Beginning with bid management, we help you determine the most cost-efficient way to make the most out of your PPC campaign.

Keyword Research

After the goals have been set, the most important part of the PPC campaign is the selection of the right keywords for your business type.

Ad Launch & Tracking

We launch your campaign and closely monitor its performance from Day 1 to ensure that everything is properly working.

Ad Copy

We create optimised ad copy for your ad titles, descriptions, display ads, and even specialised landing pages.

Refinement

We check your conversion rates and identify areas that need to be improved like low performing keywords among others.

Campaign Structure

We plan to target your specific products, the audience to whom it will be displayed, set budgets, and organise these into a unified campaign.

Progress Reporting

We provide you with a comprehensive report that includes all the metrics relevant in gauging the success rate of your PPC campaign.

Expand Your Online Presence With Our Pay Per Click Advertising Campaigns

Get your free proposal. Discover how SEO Services Australia can help you do just that through our PPC management services. Get in touch, and we will work to develop a cost-effective pay-per-click strategy that generates optimal leads and conversions.



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    Obstacles to Overcome

    • Declining prominence in organic search results.
    • Competition from new entrants in the consulting industry.
    • Challenges in positioning as a thought leader online.

    SEO Solutions in Action

    • Conducted a detailed SEO audit to identify weak points.
    • Revamped website structure to emphasise core competencies and services.
    • Engaged in content marketing to highlight industry expertise and insights.

    Results (After 6 months)

    +0
    Positions Gained in Rankings
    0.55%
    Reduction in Bounce Rate
    0.92%
    Content Engagement Rate
    0.8%
    Increase in Online Enquiries

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