PPC Advertising and Management Services
Drive Leads And Conversions With PPC
Our pay-per-click advertising team in Australia is comprised of certified and seasoned AdWords specialists who will handle keyword analysis, AdWords setup, ads creation and more. Our campaigns are monitored, tested and optimised for measurable ROI.
Whether it’s a national chain or a local retailer, we have the knowledge and tools to set up and manage an effective PPC campaign management service – and it won’t be long before you start seeing results. Find out how our PPC advertising service works.
How Our PPC Service Works
Keyword Research And Analysis
To increase your online visibility, you have to be in touch with the online habits of your core audience. What are they looking for, and how can you be the answer to that? Thorough keyword research is crucial to gaining that understanding. We conduct keyword research, ad groups and competition research to look for opportunities and maximise your ad budget.
PPC Campaign Setup
Once we’ve gained a clear understanding of your audience and your field, we can mould the campaign to suit their respective needs. This step is vital to attracting as many conversions as possible.We create tailored campaigns targeted to your business based on the data we gathered during research and analysis. We create tailored campaigns targeted to your business based on the data we gathered during research and analysis.
Tracking And Monitoring
Campaign implementation is only half the job – the other half involves measuring its success. After launching the ads, we track conversions, analyse traffic and present reports. Find out which aspects of the campaign audiences respond to the most, and determine which areas can be improved.
Traffic And Click-Through
Click-through rates and traffic are key performance indicators in measuring the success of PPC advertising. Once we have picked the appropriate keywords to increase traffic, we drive clicks to the right landing pages with constant bid optimisation. We will help you determine the appropriate amount of clicks to target to help you finalise your proposed budget.
Remarketing Campaign
Your visitors won’t always convert the first time. It will take time, patience and effort to convert your leads and make sure that they remember your brand. Our remarketing campaign offers a second chance at converting potential customers into actual customers.
Display Advertising Campaigns
We aim to strengthen your online presence by ensuring that your brand is seen and felt by the online public. There is a wellspring of online users out there, just waiting to be reached. We build display advertising campaigns that help you reach customers on the web and in apps – across devices.
8 Steps To Successful PPC Campaigns
Understanding Goals
Our consultants discuss the objectives you want to achieve. We create the steps that should be taken to realise your goals.
Bid Strategy
Beginning with bid management, we help you determine the most cost-efficient way to make the most out of your PPC campaign.
Keyword Research
After the goals have been set, the most important part of the PPC campaign is the selection of the right keywords for your business type.
Ad Launch & Tracking
We launch your campaign and closely monitor its performance from Day 1 to ensure that everything is properly working.
Ad Copy
We create optimised ad copy for your ad titles, descriptions, display ads, and even specialised landing pages.
Refinement
We check your conversion rates and identify areas that need to be improved like low performing keywords among others.
Campaign Structure
We plan to target your specific products, the audience to whom it will be displayed, set budgets, and organise these into a unified campaign.
Progress Reporting
We provide you with a comprehensive report that includes all the metrics relevant in gauging the success rate of your PPC campaign.
