Launching your local business online is one thing; making sure it ranks higher than your competitors is another. In today’s changing digital landscape, your brand must stand out and own the top spot on local search results.
Get your business ranking on Google with these Local SEO hacks.
1. Claim Your Spot
First things first; claim your Google My Business (GMB) page. This allows you to establish your online presence and manage your business information across the web. By setting up or claiming their Google My Business pages, many local businesses enjoy the benefits of an online presence that is optimised for the local market.You must do the same in order to increase your visibility and ranking in local search results.
Make sure your page has a long, unique description that includes links. Choose the right categories for your business and add a local phone number and address that are identical with those on your website. A high-resolution profile image and cover photo are of utmost importance. Don’t forget to include your business/store hours and show real reviews from customers.
2. Let Google Know Your Business – Better
The purpose of marketing is to convince potential customers that your business is the one they need. This is possible by providing enough information about your brand, products or services. Google search is the fastest and most reliable source of that information. It is, therefore, important that Google knows your business very well.
Consistency is key when it comes to establishing your local web presence. Your NAP (Name, Address, and Phone Number) must be consistent across all platforms and online listings. Using schema markup is a good way to provide Google everything they need to display your business details correctly.
Other than claiming your GMB page, you need to optimise your on-page and off-page content so that Google will understand that your business is relevant to the customers’ queries.
Example from Google’s Structured Data Markup Helper
3. Manage Your Links
A recent study showed that links and website signals are among the most important local SEO ranking factors today. In fact, these links and signals set high-ranking Google My Business pages apart from the rest. Businesses with websites and physical locations must prioritise these things to ensure a successful local search engine optimisation strategy.
Local link building is never easy, but there are effective ways to do it. Online and offline marketing are two of the most reliable sources of backlinks. In a Moz blog post, the author lists some of the most effective strategies in getting links for a local business. These include getting in the news, creating a case study, hosting community events and getting awards from local and international award-giving bodies.
Experts likewise recommend getting .edu links from local colleges and universities through offline marketing. Supporting local charities and joining a Chamber of Commerce will be of great help, as well.
4. Keep an Eye on Your Online Reputation
In today’s complex and demanding market, your business’s online reputation is more important than ever. It is among your most valuable assets; and if you manage it properly, it will keep your business on top of the competition.
You need to monitor how people mention your business across the web and lay a solid plan on how to resolve problems, such as bad reviews. You know what will happen if customers see those negative comments when they search for products or services that you are offering. Finding the right solution should be a priority, and an experienced local SEO services provider can help you with this. You may use an online reputation management tool to protect your business against bad reviews, as well.
5. Acquire Local Reviews
Every successful local business owner would agree that acquiring local reviews has a direct positive impact on local search rankings. While getting Google reviews should be your priority, you can also get positive feedback on your Yelp page and on local directory sites.
The best way to get positive reviews is to make your customers happy and encourage them to submit a review online. If you are resourceful enough, you can find other effective ways to acquire good reviews that build business.
6. Optimise Your Web Pages for Local Search
Google must be able to recognise the location of your business when it crawls your website. Experienced SEO specialists recommend creating individual pages for each location that you serve. Make sure the content on each of these location pages is unique, as duplicate copy can seriously harm your online reputation and ranking. It would likewise be beneficial to add embedded Google Maps and Schema markup on the address (NAP) section of each page.
7. Make It to the Local 3-Pack
Last year, Google reduced the famous local pack from seven listings to just three, hence the Local 3-Pack.This makes the competition for the coveted spots above the fold of SERPs even tighter. You might be asking how you can stay competitive in local search now that Google only displays three brands on top of the results page. You’ll have to make some adjustments to your local SEO strategy.
While the local 3-pack is dependent on the user’s location, you can still have a better chance of showing up on it by increasing your brand’s popularity in the locations you are serving.
8. Unleash the Power of Local Content
Local content plays a big role in making your brand more visible on Google search results. It must contain the best performing keywords in your niche and should be 100% original. Providing unique landing pages is a proven effective method for maintaining relevancy and authority. You may likewise create pages for customer stories and FAQs, or include testimonials and directions in every location page.
9. Integrate Local SEO Into Your Overall Digital Marketing Strategy
Local business SEO is an integral part of your overall marketing plan. When used in combination with other SEO strategies, such as PPC advertising and social media marketing, it could take your business to new heights.
10. Maintain Compliance with Google’s Guidelines
Google has set guidelines on how businesses should present themselves online. Make sure you are playing by their rules to avoid any problems. A pending Google penalty will keep your website from ranking, and if you do not act quickly to resolve it, your site may never show up on search results.
Staying competitive on local search involves implementing strategies that will boost your local web presence, and drive more traffic to your site or to your physical store. At SEO Services Australia, we offer top-notch local SEO services to help businesses reach more customers and increase their revenues. As experienced local search engine optimisation company, we can do the same for your business.
Contact us today so we can start creating a customised campaign for your business as soon as possible.