Category: Search Marketing

machine-learning

SEO: An Important Partnership Between Man and Machine

Since the dawn of the industrial revolution in the 18th century, businesses have found profit in automating and mechanising everyday tasks. While the steam engine powered machines back then, today, artificial intelligence (AI) has taken its place by automating operations across industries that utilise technology. SEO is no different. Robots

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reporting

Secrets to SEO Client Retention

Most SEO providers, especially those that are just starting out, make the mistake of focusing solely on search engine rankings as the main metric when reporting progress to their clients. As the industry sharpens and grows more competitive, it is important to provide more than just figures — you need

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seo-marketing

Making Your Company Understand and Prioritise SEO Marketing

SEO exists to boost brand awareness and customer acquisition. Today, SEO is a wide-scope discipline and a collaboration of marketers, writers, coders, and developers. This incorporation of skills and knowledge is what enables SEO to help increase revenue and be effective for a wide range of audiences. Depending on the

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faceshield

Making Money Online: Top 10 Profitable Online Businesses

It’s 2020 and the world has no shortage of creative business ideas for those in the e-Commerce sector. With over 1.92 billion online shoppers, and for sure the numbers have gone up ever since the pandemic, online stores have a lot of potential buyers. This makes e-Commerce a worthwhile investment

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content-blogging

Never Underestimate the Power of a Blog

No one can fully understand the changing nature of SEO. With Google’s constantly changing algorithms and updates, it seems that brands and marketers are forever trying to grasp the enigmatic gameplay of rankings and online traffic. With all the social media strategies and PPC campaigns available, sometimes we forget one

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wooden-reindeer

How to Leverage SEO Services During Off-Season

Whether you own a swimming pool construction or cleaning business, a costume store, or a Christmas tree shop, you have probably experienced the challenges of the dreaded off-season. Seasonal trends and changes affect all businesses at one point or another, but those who sell products that align with seasons are

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