PPC Advertising And Management Services

Pay-Per-Click advertising is a cost-effective way of bringing traffic to your site and promoting your business. At SEO Services Australia, we offer comprehensive PPC management delivered by a team of highly experienced specialists.

Drive Leads And Conversions With PPC

The competition for search visibility is fiercer than ever, and we plan to get you ahead with a well-managed pay-per-click advertising campaign. Pay-Per-Click is a fast, cost-effective way to get noticed, and we’ll prove this by making the most of your marketing dollar.

Our pay-per-click advertising team in Australia is comprised of certified and seasoned AdWords specialists who will handle keyword analysis, AdWords setup, ads creation and more. Our campaigns are monitored, tested and optimised for measurable ROI.
PPC advertisement of Eddie's Road Bikes in the google search results
Google Ads dashboard shown on a laptop screen
Effective pay-per-click management doesn’t happen overnight. It’s a continuous effort that involves ongoing keyword management, ad placement and scheduling, CPC (cost-per-click) bid management and more. At SEO Services Australia, PPC management is one of the things we do best, from keyword research to ad launching.

Whether it’s a national chain or a local retailer, we have the knowledge and tools to set up and manage an effective PPC campaign management service – and it won’t be long before you start seeing results. Find out how our PPC advertising service works.

What We Do

How Our PPC Service Works

The internet marketing landscape is ever-changing and to be successful in online marketing, businesses should be on top of these changes. Our PPC management services assess your individual needs and target demographics to deliver the best results possible.
Start Your Cost-effective PPC Campaign

Keyword Research And Analysis

To increase your online visibility, you have to be in touch with the online habits of your core audience. What are they looking for, and how can you be the answer to that? Thorough keyword research is crucial to gaining that understanding. We conduct keyword research, ad groups and competition research to look for opportunities and maximise your ad budget.

PPC Campaign Setup

Once we’ve gained a clear understanding of your audience and your field, we can mould the campaign to suit their respective needs. This step is vital to attracting as many conversions as possible.We create tailored campaigns targeted to your business based on the data we gathered during research and analysis. We create tailored campaigns targeted to your business based on the data we gathered during research and analysis.

Tracking And Monitoring

Campaign implementation is only half the job – the other half involves measuring its success. After launching the ads, we track conversions, analyse traffic and present reports. Find out which aspects of the campaign audiences respond to the most, and determine which areas can be improved.

Traffic And Click-Through

Click-through rates and traffic are key performance indicators in measuring the success of PPC advertising. Once we have picked the appropriate keywords to increase traffic, we drive clicks to the right landing pages with constant bid optimisation. We will help you determine the appropriate amount of clicks to target to help you finalise your proposed budget.

Remarketing Campaign

Your visitors won’t always convert the first time. It will take time, patience and effort to convert your leads and make sure that they remember your brand. Our remarketing campaign offers a second chance at converting potential customers into actual customers.

Display Advertising Campaigns

We aim to strengthen your online presence by ensuring that your brand is seen and felt by the online public. There is a wellspring of online users out there, just waiting to be reached. We build display advertising campaigns that help you reach customers on the web and in apps – across devices.

Keyword Research And Analysis

To increase your online visibility, you have to be in touch with the online habits of your core audience. What are they looking for, and how can you be the answer to that? Thorough keyword research is crucial to gaining that understanding. We conduct keyword research, ad groups and competition research to look for opportunities and maximise your ad budget.

PPC Campaign Setup

Once we’ve gained a clear understanding of your audience and your field, we can mould the campaign to suit their respective needs. This step is vital to attracting as many conversions as possible.We create tailored campaigns targeted to your business based on the data we gathered during research and analysis. We create tailored campaigns targeted to your business based on the data we gathered during research and analysis.

Tracking And Monitoring

Campaign implementation is only half the job – the other half involves measuring its success. After launching the ads, we track conversions, analyse traffic and present reports. Find out which aspects of the campaign audiences respond to the most, and determine which areas can be improved.

Traffic And Click-Through

Click-through rates and traffic are key performance indicators in measuring the success of PPC advertising. Once we have picked the appropriate keywords to increase traffic, we drive clicks to the right landing pages with constant bid optimisation. We will help you determine the appropriate amount of clicks to target to help you finalise your proposed budget.

Remarketing Campaign

Your visitors won’t always convert the first time. It will take time, patience and effort to convert your leads and make sure that they remember your brand. Our remarketing campaign offers a second chance at converting potential customers into actual customers.

Display Advertising Campaigns

We aim to strengthen your online presence by ensuring that your brand is seen and felt by the online public. There is a wellspring of online users out there, just waiting to be reached. We build display advertising campaigns that help you reach customers on the web and in apps – across devices.

Start Your Cost-effective PPC Campaign

Boost Your Site’s Performance With Us

0K
Campaigns Launched
0%
Conversion Rate
0%
Retention Rate
0M
Quarterly Revenue

8 Steps To Successful PPC Campaigns

Our goal is to optimise your online presence using every tool at our disposal. We follow a comprehensive 8-step program to ensure a successful PPC management campaign.

Understanding Goals

Our consultants discuss the objectives you want to achieve. We create the steps that should be taken to realise your goals.

Bid Strategy

Beginning with bid management, we help you determine the most cost-efficient way to make the most out of your PPC campaign.

Keyword Research

After the goals have been set, the most important part of the PPC campaign is the selection of the right keywords for your business type.

Ad Launch & Tracking

We launch your campaign and closely monitor its performance from Day 1 to ensure that everything is properly working.

Ad Copy

We create optimised ad copy for your ad titles, descriptions, display ads, and even specialised landing pages.

Refinement

We check your conversion rates and identify areas that need to be improved like low performing keywords among others.

Campaign Structure

We plan to target your specific products, the audience to whom it will be displayed, set budgets, and organise these into a unified campaign.

Progress Reporting

We provide you with a comprehensive report that includes all the metrics relevant in gauging the success rate of your PPC campaign.

Understanding Goals

Our consultants discuss the objectives you want to achieve. We create the steps that should be taken to realise your goals.

Bid Strategy

Beginning with bid management, we help you determine the most cost-efficient way to make the most out of your PPC campaign.

Keyword Research

After the goals have been set, the most important part of the PPC campaign is the selection of the right keywords for your business type.

Ad Launch & Tracking

We launch your campaign and closely monitor its performance from Day 1 to ensure that everything is properly working.

Ad Copy

We create optimised ad copy for your ad titles, descriptions, display ads, and even specialised landing pages.

Refinement

We check your conversion rates and identify areas that need to be improved like low performing keywords among others.

Campaign Structure

We plan to target your specific products, the audience to whom it will be displayed, set budgets, and organise these into a unified campaign.

Progress Reporting

We provide you with a comprehensive report that includes all the metrics relevant in gauging the success rate of your PPC campaign.

Expand Your Online Presence With Our Pay Per Click Advertising Campaigns

Get your free proposal. Discover how SEO Services Australia can help you do just that through our PPC management services. Get in touch, and we will work to develop a cost-effective pay-per-click strategy that generates optimal leads and conversions.



    In And Around
    Australia’s Business Hubs

    Local SEO provider in your area

    Australian businesses today have more choice than ever before when it comes to choosing an SEO partner. SEO Services Australia is the best SEO company you can choose, because we understand the unique aspects and challenges that come with doing business in Australia. Wherever you are in Australia, we make your life easier — and we also make your business work better.
    Sydney skyline in Australia
    Sydney
    image of buildings and a bridge located in Perth at night time
    Perth
    Melbourne skyline in Australia
    Melbourne
    Gold Coast skyline in Australia
    Gold Coast
    image of buildings in Brisbane, Australia
    Brisbane
    Adelaide skyline in Australia
    Adelaide

    Sydney

    Perth

    Melbourne

    Gold Coast

    Brisbane

    Adelaide

    Dive Deeper with SEO Services Australia

    Explore our curated collection of SEO insights and tips in our featured articles. Stay informed and ahead of the curve!

    on page seo on keyboard

    On-Page SEO Marketing: How to Optimize Your Website for Higher Rankings

    On-page SEO plays an important role in improving your website’s ranking on search engines. It not only focuses on the structure of your website but also considers the content you create. Needless to say, in a world where search engine rankings can make or break your company’s success, enhancing your

    Read More

    SEO keywords

    SEO Keyword Research for SEO: Tips, Tools, and Best Practices

    If you’re a small or medium-sized business (SMB) in Australia, standing out online is critical for growth. One of the most effective ways to attract the right customers is through SEO marketing and keyword research. Knowing the words and phrases your potential customers use in search engines lets you target

    Read More

    SEO in marketing

    What is SEO in Marketing: Strategies to Boost Your Online Visibility

    Whether you’re a startup or an established business, SEO marketing is a term you might have heard about as you dabble with setting up a website or social media account. But what is SEO in marketing and why is it important for boosting your online presence? SEO or search engine

    Read More

    local seo

    A Complete Guide to Local SEO for Law Firms

    Having a robust online presence is essential for lawyers who want to attract clients in their local area. Local SEO (Search Engine Optimization) is a strategic approach that enhances a law firm’s visibility in local search results, making it easier for potential clients to find legal services nearby. By focusing

    Read More

    mastering lead generation for attorneys

    Mastering Lead Generation for Attorneys

    Generating local leads is crucial for your law firm in Australia, where a competitive market demands effective strategies to attract and retain clients. Local leads, or potential clients within a specific geographic area, are essential for building a strong community presence and establishing trust within your locale. However, the challenge

    Read More

    person looking at Shopify's website homepage

    How to Scale Your Australian eCommerce Business?

    How to start an eCommerce business in Australia is a question that many entrepreneurs are asking in 2024, as the digital marketplace continues to evolve at a breakneck speed. However, in an industry that’s shaped by shifting consumer behaviors and tech advancements, constantly updating your eCommerce store has become vital

    Read More

    Get Your Zero-Cost SEO Audit & Strategy!

      5/5 REVIEWS ON GOOGLE

      ★★★★★

      Digital Hurdles

      • Intense competition from established remote desktop solutions.
      • Difficulty in ranking for high-competition keywords.
      • User concerns about security and privacy.

      Strategies for Success

      • Implemented technical SEO to enhance website speed and mobile responsiveness.
      • Developed content addressing security features and user benefits.
      • Encouraged user reviews and testimonials to boost trust signals.

      Results (After 6 months)

      +0
      Positions Gained in Rankings
      0.4%
      Increase in Organic Traffic
      0
      Downloads from Organic Traffic
      0
      Premium Subscription Conversions

      Educational E-Challenges

      • Positioning amidst numerous educational content providers.
      • Ensuring the relevance and quality of courses in an evolving educational landscape.
      • Challenges in targeting both RTOs and TAFEs effectively online.

      Academic Advancements in SEO

      • Curated content focusing on the unique benefits and relevance of courses.
      • Developed a targeted keyword strategy to capture RTO and TAFE queries.
      • Enhanced site structure to facilitate easy course exploration and enrolment.

      Results (After 6 months)

      +0
      Positions Gained in Rankings
      0.3%
      Increase in Organic Traffic
      0
      Course Acquisition
      0
      Subscription Sign-Ups

      Coaching the Web’s Curves

      • Differentiating in a saturated coaching market.
      • Conveying the holistic benefits of their unique coaching methods.
      • Attracting both individual and organisational clients.

      Steps to Digital Success

      • Employed a content marketing approach showcasing real-world success stories.
      • Implemented local SEO strategies to emphasise regional expertise.
      • Tailored website content to resonate with both individual and corporate clientele.

      Results (After 6 months)

      +0
      Positions Gained in Rankings
      0.5%
      Increase in Organic Traffic
      0
      Coaching Consultation Enquiries
      0.2%
      Local Client Growth

      Digital Dust Settling

      • Overcoming the perception of commoditized cleaning services.
      • Differentiating from both local and franchise-based competitors.
      • Demonstrating the breadth and depth of specialised services online.

      Polishing the Online Presence

      • Highlighted USPs with a focus on the meticulous quality and range of services.
      • Developed a localised SEO strategy emphasising community involvement and trust.
      • Engaged in content marketing showcasing results and testimonials.

      Results (After 6 months)

      +0
      Positions Gained in Rankings
      -0.1%
      Bounce Rate Reduction
      0.2%
      Increase in Organic Traffic
      0
      Service Enquiries

      Challenges Unearthed

      • Dipping organic traffic.
      • Challenges ranking for vital terms.
      • Declining web visibility amid growing competition.

      SEO Services Australia's Intervention

      • Executed in-depth keyword research.
      • Optimised on-site elements and content.
      • Boosted rankings, multiplying organic traffic.

      Results

      0
      Positions Gained in Rankings
      0.41%
      Increase in Traffic
      0.32%
      Increase in Leads
      0%
      Increase in Revenu

      Navigating Troubled Waters

      • Fierce competition dims visibility.
      • Difficulty ranking for target keywords.
      • Inadequate site traffic affecting client reach.

      Steering Towards Calm Seas

      • Comprehensive on-site SEO overhaul.
      • Targeted content strategy with blog integration.
      • Resulted in top rankings and a 407% Growth In 9 months.

      Results

      0
      Positions Gained in Rankings
      0.67%
      Increase in Traffic
      0.78%
      Increase in Leads
      0%
      Increase in Revenue

      Roadblocks Ahead

      • Hindered online visibility.
      • Struggled to rank for local keywords.
      • Search presence eclipsed by competitors.

      Paving the Path to Success

      • Crafted a local SEO strategy.
      • Optimised for geo-specific keywords.
      • Achieved top rankings, driving a significant boost in organic traffic.

      Results

      0
      Positions Gained in Rankings
      0%
      Increase in Traffic
      0.2%
      Increase in Delivery Requests
      0.7%
      Increase in Revenue

      Muscle Tension in the Digital Arena

      • Overpowered by the crowded fitness education niche.
      • Stagnating enrolments despite premier courses.
      • Struggled to outpace the online competition.

      Cultivating Digital Blooms

      • Rolled out a robust SEO strategy.
      • Targeted high-impact keywords.
      • Amplified online presence, resulting in a noticeable growth in organic traffic.

      Results

      0
      Positions Gained in Rankings
      0.22%
      Increase in Traffic
      0.45%
      Increase in Course Enquiries
      0.2%
      Increase in Enrolment

      Roadblocks Ahead

      • Hindered online visibility.
      • Struggled to rank for local keywords.
      • Search presence eclipsed by competitors.

      Paving the Path to Success

      • Crafted a local SEO strategy.
      • Optimised for geo-specific keywords.
      • Achieved top rankings, driving a significant boost in organic traffic.

      Results

      0
      Total Visits
      0
      Total Page Views
      0
      Total New Sessions
      0.41%
      Global Bounce Rate

      Muscle Tension in the Digital Arena

      • Overpowered by the crowded fitness education niche.
      • Stagnating enrolments despite premier courses.
      • Struggled to outpace the online competition.

      Lifting the Digital Weights

      • Rolled out a robust SEO strategy.
      • Targeted high-impact keywords.
      • Amplified online presence, resulting in a noticeable growth in organic traffic

      Results

      0
      Total Visits
      0
      Total Page Views
      0
      Total New Sessions
      0.52%
      Global Bounce Rate

        Get in Touch with our Experts NOW

        Scroll to Top