Facebook Marketing Strategy: How to Increase Engagement on Business Pages

a phone showing a facebook business page

When people talk about Facebook marketing, they think that it’s all about promoting products and services. But it’s not everything. A solid Facebook marketing strategy for your business page should also focus on increasing engagement so you can maximise your reach. The more engaging your posts are, the more follows, shares, and tags you get. This broader reach will give you a bigger audience to target.

How Do You Drive Engagement Using Your Business Page?

A good Facebook marketing agency can help you utilise your page to increase engagement. You don’t even have to spend on it. You just have to understand the system well. Digital marketing Facebook groups from around the world will also use some if not all of these methods to increase engagement. It’s up to you to make sure you do it better than others. You can find these methods below:

Skip the Link and Post Short Videos Directly to Facebook

Social media is all about convenience. This means that the fewer steps users have to take, the more they will like a certain platform. In Facebook, specifically, users prefer having a video play on the app or page itself instead of having to open another app or browser tab just to watch a video.

Additionally, to keep your viewers interested, try to upload videos under a minute. Data shows that Facebook audiences are likely to engage more with 1-minute-long videos. You can just upload a complete version on your website or YouTube channel.

an influencer livestreaming on facebook

Go Live

Another good Facebook marketing strategy is to go live. If you already have followers, the app will alert them, and the video will also go straight to the top of their news feeds. This creates the perfect condition for increasing engagement. Once the broadcast is over, you can still repost the video and share it on other platforms.

Utilise Facebook Insights Data

No two Facebook marketing strategy are ever the same. You need to modify them as new data comes in. Checking your Facebook insights regularly can give you a better idea of the type of content your audience prefers the most. We’re not just talking about the subject, but the best-received format as well. Use this data to your advantage and make this step a permanent one in your process.

Create Facebook Exclusive Content

Facebook marketing works best when you create a need that can only be satisfied using the same single platform. For instance, if you post data on your business page before it’s published on your website and a user wants to recall the details, they know that it’s available on your page. It means they will keep coming back to your page until they proactively ask you where else they can consume your content. Either way, you win.

Make Your Interactions Meaningful

Sure, you can start searching for ‘Facebook marketing company near me’, but while you’re in the process of choosing a Facebook marketing agency, there are things you can do to keep engagement afloat. Respond well and respond fast. Whether it’s a long message or a simple comment (or a single emoji), make sure your audience knows there’s an actual human being on the other side of the screen.

When people ask questions, make sure you help them to the best of your ability and thank them for trusting you. You don’t have to keep your eye on the account 24/7, but at least try to check real-time as much as you can.

man taking a selfie in his favorite cafe

Take Advantage of User-Generated Content

User-generated content or UGC is content in any format like text, images, videos, reviews, testimonials, etc., created by actual people instead of companies. You probably see this in several digital marketing Facebook groups all the time. You should harness its power by sharing it on all your social channels. Don’t forget to ask for permission and include a photo credit on the actual post.

Use Cinemagraphs

A cinemagraph is a hybrid between a video and a photo. It’s kind of like an animated picture but only shows very subtle motions. It usually plays continuously though the foreground stays still. Cinemagraphs are huge attention grabbers, and they provide the eyes with a pleasant break from all the loaded media present on the platform.

Focus on Quality Over Quantity

If you think that posting daily guarantees more engagement, think again. Aside from being a nuisance to users who are online everyday, there’s actually a good chance that they’ll get tired of your content easily. Daily posting would mean 365 posts in a year and creating (or even collating) that much content is quite honestly tricky if not futile.

Facebook marketing is all about quality content. Remember, the goal is to widen your reach and ensure that whatever you churn out must be of value to the target audience so you can influence them to follow you and support your products and services. Proper spacing in between posts will allow you to maintain the quality of the content you post online.

Know Your Followers’ Active Times

Under the post tab in Facebook Page Insights, you can check when your followers are most active throughout the day. This will allow you to make adjustments when it comes to your posting times. Remember that the pattern could change anytime, so you still need to be consistent about checking the trend.

Ask Genuine Questions

One tested Facebook marketing strategy is to share posts and genuinely ask your followers what their opinions are. Don’t think that the point of asking is just to elicit a response. Your followers’ responses can give you a deeper understanding of your target market and what they want.

facebook ads for business

Spend on Posts That Have Been Tested

If you have a budget for advertising on Facebook, boost your performing posts. By performing posts, we mean content that has been proven to engage your target audience. And don’t worry about the costs. There are several digital marketing agencies that can offer your starter plans, so you don’t have to spend a lot right away.

Recycle Posts Responsibly

You can recycle your successful posts after you’ve boosted them. You double the value of these posts if you generate engagement and reach repeatedly because of them. Of course, you have to be mindful of the timing when you repost it and make sure you combine it with other media like a video, so your followers won’t just see it as a plain and boring repost.

Get to Know the Competition

Advertising on Facebook takes a lot of work because the users are ever-changing. A Facebook marketing strategy that works today isn’t guaranteed to work tomorrow. You need to be able to adapt to the changes quickly. It also helps to learn how your competition is performing so you can learn from that data. You can do this by looking at the Overview tab on Facebook Page Insights.

Try Something New

You don’t have to stick to the same content all the time. That means you should experiment and try to mix and match various media to get the best results. Keep testing and keep evolving your tactics until you fully understand your audience. Once a new set of followers starts trending, test again and keep finding what they want to guarantee that you’ll retain them.

a spokesperson announcing an online giveaway

Host Giveaways With Your Branding on Them

Followers love freebies, especially if the items are useful. It’s also the perfect opportunity for you to showcase the quality of your products and how much you enjoy engaging with your followers. This also gives you access to more user-generated content, which you can use with your other strategies.

What’s the Easiest Way to Do This?

You can get a dedicated social media manager for your business page or pages, but the safest way is to hire a Facebook marketing agency. This is because digital agencies have experience working with several industries and their varying target markets. This exposure makes it easier for them to come up with an approach for your advertising strategies.

What Role Do You Play in All This?

Your role is to provide your chosen agency with everything they need to create a solid marketing plan. Give them access to previous campaigns and point out which ones worked and which ones didn’t. Tell them details like what sets you apart from your competitors and what your future plans are. The more information you can provide, the more accurate the agency will be about your branding.

Find a Reputable Facebook Marketing Agency in Australia

If you want to up your engagement game, hire a digital marketing agency with a proven track record in the industry. SEO Services Australia can help you with Facebook marketing for your business page or pages. We can assist you with our custom strategies that will help you widen your target audience reach and open more opportunities to convert casual followers into actual customers.


Call us today for more details or visit our website to schedule a consultation. We look forward to hearing from you!

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