Three distinct approaches to pre-migration SEO work compete for attention when an Australian business moves its website: redirect-only, standard checklist, and full technical audit with crawl budget analysis.
Of the 792 schema types listed on Schema.org, Australian SMEs need roughly five. LocalBusiness, Organization, FAQPage, Product, and Service markup account for the structured data that triggers rich results and AI citations for local businesses.
Between a stale Google Business Profile listing the wrong phone number and a website with zero suburb-specific pages, a Melbourne concreting business was functionally invisible in local search.
Google Business Profile listings with photos receive 42% more requests for directions and 35% more clicks through to websites than those without, according to Google’s own data cited by Rio SEO.
BrightLocal, Whitespark, and Moz Local all flag the same category of problem more frequently than any other when practitioners run an Australian citation audit: duplicate listings the business owner didn’t know existed.
Google Business Profile shows your trading name as “Smith & Co Electrical.” Yellow Pages has “Smith and Co Electrical Services.” TrueLocal lists a mobile number you ported two years ago.
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