Conflicting canonical tags and inaccurate lastmod dates send Google’s crawlers contradictory instructions about which pages matter and which content is current.
Google deprecated seven schema types in June 2025 and ended rich result support for them in January 2026. For any Australian local business still running outdated structured data, those markup blocks do nothing.
Google’s May 19 I/O keynote confirmed what the traffic data already showed: AI Mode is now the default search experience for one billion users, AI Overviews trigger on 58% of queries, and 93% of AI Mode searches end without a single click to an external website.
Google’s robots.txt tester inside Search Console will report a URL as “Blocked” while the same platform’s index coverage report simultaneously shows that identical URL as “Indexed, not submitted in sitemap.
Flat site architecture is the wrong default for any Australian SME publishing more than about 30 pages of content.
On-page SEO plays an important role in improving your website’s ranking on search engines. It not only focuses on the structure of your website but also considers the content you create. Needless to say, in a world where search engine rankings can make or break your company’s success, enhancing your
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If you’re a small or medium-sized business (SMB) in Australia, standing out online is critical for growth. One of the most effective ways to attract the right customers is through SEO marketing and keyword research. Knowing the words and phrases your potential customers use in search engines lets you target
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If you’re looking to stay up-to-date with the latest trends in search engine optimisation (SEO), then it pays to follow influential top SEO personalities. Whether they are industry insiders, thought leaders or agency professionals, these SEO experts bring a wealth of knowledge and unique insights that can help inform and
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Trying to grow and gain traffic to your website takes a lot of work to achieve, especially if you need more time or experience to do it yourself. But with an SEO agency, you can gain valuable visibility that drives traffic and converts. When it comes to choosing an SEO
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Keyword density has long been considered an essential ranking factor to achieve a page 1 position in Google. But is it still thought of as a Google ranking factor today? Let’s dive into this further below and answer the question once and for all. What is Keyword Density, and How
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