Table of Contents What are the Search Quality Rater Guidelines? Who Uses the Google Search Quality Rater Guidelines? Search Quality Rater Guidelines Updates ‘Groups Of People’ in YMYL Content Lowest Page Quality How to Research Reputation Information ‘Upsetting-Offensive’ Definition Minor Changes Throughout How Often are the Search Quality Rater Guidelines […]
Google Search Quality Rater Guidelines: October 2021 Updates Read More
Table of Contents What is SEO and PPC Search Engine Optimisation Pay-Per-Click Advertising PPC and SEO Strategy: Which one should my business have Conquer the digital landscape with the right tools With the digital landscape getting more powerful each time, brands must employ various digital marketing strategies in their campaigns
Navigating the Digital Landscape: What is SEO and PPC? Read More
Table of Contents What is Pay-Per-Click Advertising? What is Social Media Marketing? PPC vs. Social Media Marketing: Which is Better? How to Combine PPC with Social Media Marketing Use Google Remarketing to target specific social posts Promote your content more effectively Use exclusions and interests in Facebook Ads Leverage the
The Power of Combining Paid Search and Social Media Marketing Read More
Table of Contents What is Google Ads? Why Use Google Ads for PPC Campaign Management? Google Ads Terms to Know Best Practices by a Google Ads Expert Agency Start Your PPC Journey with a Google Ads Expert Agency A strategic digital marketing campaign doesn’t rely on just one tactic. Organic
Top Things You Need to Know About Google Ads and PPC Management Read More
People visit your website because they are interested in what you have to offer. But not all visitors are willing to be converted into customers – at least not the first time. Those who do not reach the check-out page or at least sift through the pages of your site,
Compelling CTAs: Convert Bounces Into Leads Read More
Pay-per-click (PPC) advertising is one of the most influential online marketing strategies. PPC campaigns allow you to buy visits to your business’ website rather than earning them organically. With effective PPC management, you can drive targeted traffic to your site, generate new leads and position your business better in the
Four Ways How a PPC Campaign Grows Your Business Read More
Are your PPC campaigns underperforming and costing your company more than they give back? Thankfully, one of the best things about PPC is that campaigns are easy to modify at any time, so recovering might take only a few hours or days. Have a look at the most common problems
How Do You Save a Failing PPC Campaign? Read More
It’s no longer just a rumour. Google is adding a buy button in product listing ads (PLAs) and the testing is expected to happen this year. The ETA of the launch isn’t clear yet. But some expect Google to make the announcement this coming May, in time for the company’s
Google is Adding a Buy Button to Product Listing Ads, Here’s What you Can Do About It Read More
A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for better market reach. This puts search marketing in a completely new light, as it’s easier to target customers. Its most significant impact on the search landscape is flexibility with Pay
Staying on the Game with Enhanced Campaigns Read More
Last September, Google officially made the move to encrypt all search queries , except for ad clicks. This sent the SEO world abuzz, as this would mean that marketers and website owners alike would see more traffic coming from the “not provided” source in their analytics. With Google planning to
Overcoming Google’s Encrypted Searches: Focusing on Page-Level Data Read More
