Marketing

Managing a modern agency requires seamless coordination across multiple client campaigns. Teams need to share updates and handle requests without constant communication delays. Moving internal systems to internet-based networks can simplify these daily operations. This strategy reduces friction and helps teams deliver project milestones much faster. Streamlining Client Interaction Processes […]

Google’s May 2026 core update, which rolled out from May 21 to June 2, didn’t reward better content. It rewarded content that AI systems can extract, cite, and present as an answer. For Australian businesses still optimising for traditional blue links, the ground has already shifted.

Crawl budget waste on Australian sites with more than 10,000 URLs follows predictable patterns. Parameter duplicates, orphaned pages, and soft 404s account for up to 80% of Googlebot’s requests in typical audits run by Australian SEO agencies, according to findings from Perceptiv Media.

An internal link audit on a 500-page Australian e-commerce site will typically surface 40 to 75 URLs that no other page on the domain links to. These orphaned pages sit in the index, occasionally crawled via XML sitemaps or old external backlinks, but structurally cut off from the rest of the site.

ChatGPT scrapes a webpage. It synthesises an answer. That answer gets published, indexed, and scraped again by the next model’s training run.

For marketing teams ready to measure — and improve — how their brand appears inside AI-generated answers The Visibility Gap No Analytics Tool Is Showing You Every day, buyers open ChatGPT, Perplexity, and Gemini and ask the questions that used to go to Google. “What’s the best platform for X?”