Marketing

e Commerce SEO 101: How to Optimise Your e Commerce Web Pages

Table of Contents Why does SEO matter for eCommerce? How to do SEO for an eCommerce site? SEO strategy for eCommerce websites Keyword Research Technical SEO optimisation On-page SEO Internal Link Building Social Media Buttons SEO for e Commerce: Maximise Your Online Potential With top shops and retail brands going …

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Centerpiece Annotation: How Google Analyzes Web Page Content and Weights It

Table of Contents How Does Google Work? What is the Centerpiece Annotation? Why is the Centerpiece Annotation important? How to Make Content More Relevant to Google Crawlers Think About Your Audience Use a Keyword Research Tool Create Topic Clusters and Write Your Content Key Takeaway In a recent webinar on …

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Google Search Quality Rater Guidelines: October 2021 Updates

Table of Contents What are the Search Quality Rater Guidelines? Who Uses the Google Search Quality Rater Guidelines? Search Quality Rater Guidelines Updates ‘Groups Of People’ in YMYL Content Lowest Page Quality How to Research Reputation Information ‘Upsetting-Offensive’ Definition Minor Changes Throughout How Often are the Search Quality Rater Guidelines …

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Navigating the Digital Landscape: What is SEO and PPC?

Table of Contents What is SEO and PPC Search Engine Optimisation Pay-Per-Click Advertising PPC and SEO Strategy: Which one should my business have Conquer the digital landscape with the right tools With the digital landscape getting more powerful each time, brands must employ various digital marketing strategies in their campaigns …

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The Power of Combining Paid Search and Social Media Marketing

Table of Contents What is Pay-Per-Click Advertising? What is Social Media Marketing? PPC vs. Social Media Marketing: Which is Better? How to Combine PPC with Social Media Marketing Use Google Remarketing to target specific social posts Promote your content more effectively Use exclusions and interests in Facebook Ads Leverage the …

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SEO and Social Media Marketing: Differences and How They Complement Each Other

Table of Contents What is a Social Media and SEO Strategy? What are the Major Differences Between SEO and Social Media Marketing? What is SEO? What is social media marketing? What is the Relationship Between SEO and Social Media Marketing? Integrated Keyword Strategy Social Sharing Buttons on Your Website Include …

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Boost Your SEO and Its Relationship with Your Social Media Strategy

Table of Contents What Is The Relationship Between Social Media and SEO? Increased visibility and traffic for your website Extensive content distribution Increased recognition and brand reputation Boosted local SEO Easy Social Media Practices to Maximise Your SEO Strategy Publish good content Make content that is easily shareable Optimise your …

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