Content marketing works. But proving it to stakeholders requires more than gut feeling. You need to measure content marketing ROI systematically, connecting content efforts to business outcomes. This guide covers everything you need to know about measuring and demonstrating content marketing return on investment—from the metrics that matter to attribution […]
Content Marketing ROI: How to Measure Success Read More
If you’re looking to stay up-to-date with the latest trends in search engine optimisation (SEO), then it pays to follow influential top SEO personalities. Whether they are industry insiders, thought leaders or agency professionals, these SEO experts bring a wealth of knowledge and unique insights that can help inform and
SEO Stars – Which Influential SEO Personalities Should You Be Following? Read More
Keyword density has long been considered an essential ranking factor to achieve a page 1 position in Google. But is it still thought of as a Google ranking factor today? Let’s dive into this further below and answer the question once and for all. What is Keyword Density, and How
Settling the Debate: is Keyword Density Really a Ranking Factor? Read More
Table of Contents Directory Listings Review Sites Social Media Activities Social Bookmarking Guest Blogging (Content Marketing) Q & A Websites Partners & Influencers Newsletters Podcasts Affiliate Marketing Every eCommerce business wants to see their website rank at the top of search engines like Google, Yahoo and Bing. There are two
Top 10 Off Page SEO Techniques for eCommerce Websites Read More
As the world shifts their lives and activities to the online sphere, all commercial websites today need their own web presence. Small businesses continue to turn to affordable local SEO services to establish their brand on the Web. What is local SEO? Simply put, local SEO services help businesses become
Want to Succeed in Local SEO? Avoid These Eight Common Pitfalls Read More
Marketers often say that for effective SEO for small businesses, you have to establish your brand online. There are many ways to do that, such as creating your own Facebook page and Twitter account. These sites, however, are just a channel to interact with your audience. What drives them to
SEO and Multimedia: How to Make Visual and Audio Content Engine-Friendly Read More
Table of Contents What is Content Marketing? What is Content Writing? Content Writing vs Content Marketing: Which One Should I Focus On? Every day, we absorb so much advertorial content on the Internet, whether we like it or not. From email newsletters flooding our inboxes to online pop-up ads and
Content Writing vs Content Marketing: What are the Differences? Read More
Table of Contents Targeting Wrong Keywords Keyword Stuffing Using One Keyword Without Variations Foregoing Duplicate Content Expecting Miracle from Short Blogs Content Quantity over Quality Missing Quality Links Erratic Posting of Content Exact Match Anchor Text Skipping Title Tags and Meta Descriptions You can compare bad SEO content practices to
10 Outdated SEO Content Tactics to Leave Behind Read More
Long web copies with strategically placed keywords and rich content rank higher in search engine pages than shorter web copies, says a study by Marketing Experiments. The research results showed that the long copy outperformed the shorter copy by 40.54%. Not only did the study prove that length of content matters,
Why Thin Content is Out and Thick Content is In Read More
E-commerce is heavily reliant on visibility – without traffic to your website, you can’t hope to convert to sales. Search engine optimisation (SEO) is crucial in increasing the traffic of visitors to your website from search engines like Google, Bing and Yahoo! The higher you rank on these search engines,
Content Strategies that Boost Your E-Commerce Website Read More
