Content Marketing

SEO Stars – Which Influential SEO Personalities Should You Be Following?

If you’re looking to stay up-to-date with the latest trends in search engine optimisation (SEO), then it pays to follow influential top SEO personalities. Whether they are industry insiders, thought leaders or agency professionals, these SEO experts bring a wealth of knowledge and unique insights that can help inform and […]

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Settling the Debate: is Keyword Density Really a Ranking Factor?

Keyword density has long been considered an essential ranking factor to achieve a page 1 position in Google. But is it still thought of as a Google ranking factor today? Let’s dive into this further below and answer the question once and for all. What is Keyword Density, and How

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Top 10 Off Page SEO Techniques for eCommerce Websites

Table of Contents Directory Listings Review Sites Social Media Activities Social Bookmarking Guest Blogging (Content Marketing) Q & A Websites Partners & Influencers Newsletters Podcasts Affiliate Marketing Every eCommerce business wants to see their website rank at the top of search engines like Google, Yahoo and Bing. There are two

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Want to Succeed in Local SEO? Avoid These Eight Common Pitfalls

As the world shifts their lives and activities to the online sphere, all commercial websites today need their own web presence. Small businesses continue to turn to affordable local SEO services to establish their brand on the Web. What is local SEO? Simply put, local SEO services help businesses become

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SEO and Multimedia: How to Make Visual and Audio Content Engine-Friendly

Marketers often say that for effective SEO for small businesses, you have to establish your brand online. There are many ways to do that, such as creating your own Facebook page and Twitter account. These sites, however, are just a channel to interact with your audience. What drives them to

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Content Writing vs Content Marketing: What are the Differences?

Table of Contents What is Content Marketing? What is Content Writing? Content Writing vs Content Marketing: Which One Should I Focus On? Every day, we absorb so much advertorial content on the Internet, whether we like it or not. From email newsletters flooding our inboxes to online pop-up ads and

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10 Outdated SEO Content Tactics to Leave Behind

Table of Contents Targeting Wrong Keywords Keyword Stuffing Using One Keyword Without Variations Foregoing Duplicate Content Expecting Miracle from Short Blogs Content Quantity over Quality Missing Quality Links Erratic Posting of Content Exact Match Anchor Text Skipping Title Tags and Meta Descriptions You can compare bad SEO content practices to

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Content Strategies that Boost Your E-Commerce Website

E-commerce is heavily reliant on visibility – without traffic to your website, you can’t hope to convert to sales. Search engine optimisation (SEO) is crucial in increasing the traffic of visitors to your website from search engines like Google, Bing and Yahoo! The higher you rank on these search engines,

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