Planning to grow and expand your business online?
With that type of mindset, you’re already on the right track. An online presence is no longer an option, but a necessity in today’s digitised world. After all, almost everyone in the world is online, including your customers.
As a business owner, having a website increases your chance of reaching your target audience and turning casual visitors into paying customers. But having a website is just the first step. You also need an affordable SEO company to help you rank above the competition and ensure you’re at the top of the Google results page when people search for your products and services.
Are there Effective Yet Affordable SEO Services in Australia?
The simple answer to this question is yes.
Now, you have many options when it comes to picking an affordable SEO agency. Providers of affordable SEO are propping up in every corner of the country, which itself may cause a dilemma for you: Which one out of these agencies offers the most cost-effective SEO services for my business?
Looking at the past experiences of small business owners, it’s evident that most of them invest a huge chunk of their capital in SEO. However, some of the results fall short of their expectations and sometimes, their site doesn’t even get indexed on search engines. That’s why most small businesses are skeptical about going digital and investing in SEO, with only 30% of small businesses having an SEO strategy in Australia.
But guess what? Those businesses weren’t successful with SEO because the agency they partnered with overpromised or was incompetent. Affordable SEO services, when implemented by experienced experts, guarantees profit-driving results for businesses.
The Curious Case of Cheap SEO Services in Australia
Open Google and search for ‘affordable SEO services for my business.’ There’s a high chance you will be flooded with results of SEO agencies offering ‘cheap’ services. However, the word cheap can be a misleading and ambiguous term. When you sign up, their packages and pricing may seem cheap but when you ask for results, you don’t get the rankings you expected. This is because many companies who offer seemingly low-cost SEO services rely on substandard optimisation methods and weak link building strategies instead of focusing on the partnership between man and machine.
On the flip side, there are also agencies that list services at sky high prices. It would be keen not to fall for those either. Check out our updated blog article that explains in full detail the average cost of SEO services in Australia. Nowhere in the SEO handbook did it mention that the higher you pay, the better quality you get. It’s all about finding a trusted agency that can offer you affordable SEO and a winning strategy.
Where to Find the Best Affordable SEO Services for My Business?
As stated earlier, the SEO industry in Australia is becoming increasingly oversaturated, and many service providers overpromise about getting you to rank at the top positions with local SEO hacks. But before you choose a company that offers credible yet affordable SEO, make sure you scour through all your options and make an informed decision by comparing their merits.
Look for the following factors when you’re considering hiring affordable SEO services for your business.
Check the agency’s credibility
Almost all agencies boast about they help websites rank higher. However, you want to know about specific websites in your industry or niche. Ask the affordable SEO provider for a case study that’s relevant to your business.
Assess their blog section
This might seem trivial but in a previous article, we talked about how you should never underestimate the power of a blog. This is because SEO agencies who do business for their clients make sure they have a robust blog section.
See if they have regular blog articles about the new opportunities and challenges in the digital marketing industry. This is a good indicator that they have in-house specialists who know about the trends and best practices in SEO.
Read customer testimonials and online reviews
Online reviews and client testimonials are a great way to judge the quality of an SEO agency. A few negative reviews may put you off but do a detailed analysis of all testimonials and check for bottlenecks that past clients faced. You can ask about these during a consultation with the agency.
Ask them which tools they use
Before you sign up for their affordable SEO services, ask them for a quick SEO audit of your website or your competitors if you don’t have a site yet. Request for an in-depth analysis. This way, you can assess how the agency will strategise your campaign and analyse the data before coming up with suggestions.
Check the quality of the content
When it comes to SEO, content is still king. As it’s the pillar that holds SEO strong, the quality of your content should not be compromised. Make sure to ask for samples of their content and the websites they’ve previously written content for. This will help you evaluate the content they will deliver for you.
Creating a Realistic Budget for SEO
Now that you know how to search for affordable SEO services, you can start the process of creating a realistic SEO budget. Start by looking at what you can afford to spend on SEO.
For instance, is your business brand new? If it is, you may want to start a small campaign with a budget of $700 per month. With this kind of budget, you can find a reputable agency that provides effective yet affordable SEO packages like SEO Services Australia.
If you’re growing and want to further expand your company, you can opt for higher tiers and more competitive SEO packages that start at $1,000 per month. When you manage to budget and implement your strategies correctly, your SEO will deliver the return on investment that you deserve.
Looking for Affordable SEO? Your Search is Over with SEO Services Australia
SEO Services Australia is a trusted choice for both SMB’s and enterprises looking for high-performing, affordable SEO services. Our team of SEO specialists and digital marketing experts delivers competitive, results-driven campaigns that help you reach your company’s goals.
Set your company on the right path to growth by contacting us today. Chat with one of our experienced strategists about your business, goals, and budget! We can cater a custom SEO plan to suit the unique needs of your business.