SEO exists to boost brand awareness and customer acquisition. Today, SEO is a wide-scope discipline and a collaboration of marketers, writers, coders and developers. This incorporation of skills and knowledge is what enables SEO to help increase revenue and be effective for a wide range of audiences.
Depending on the strength and efficiency of your marketing packages, SEO can drive up to 50% of your eCommerce consumers. So why is your company not fully utilising SEO yet? Take a look at some of the things you can do to strengthen your company’s trust in this approach.
To introduce SEO to your organisation
The creative designers in your company are probably the least keen people to learn about SEO. Their concern is that their creative genius would be spent talking to virtual existences on the Internet.
Discuss the finer – in this case, the non-technical – points of SEO and explain how each expertise can improve business performance. Your goal is to explain what SEO is, what you need for it and ultimately, why your company needs it.
As a team, your common endgame is to acquire more customers. Start with that reasoning; then, move on to explaining SEO’s role in driving people to the website, which is giving off signals that search engines can read. And finally, assure them that their artistic goal will not be compromised whilst achieving SEO goals.
To get to the bottom line
To pitch SEO to your company’s marketing team, objective data is your most effective approach. Being the only concrete aspect of marketing, it can grab their attention and lead you directly to the bottom line.
If your company has not put SEO at the frontline of their marketing strategy by now, it is likely that they haven’t been willing to take this approach for quite some time. You can’t change this mindset by sales-talking them with opinions or educated guesses.
Illustrate solid and verifiable data that reveal how SEO companies have successfully increased brand awareness and attracted customers throughout the landscape.
If you reinforce this with patience and respect, you will eventually help your company understand, trust and prioritise SEO. Contact SEO Services today for professional assistance and reach your online goal.