The SEO industry has always been a world of contradictions. Many people, for example, would think that an algorithm-based industry already has all of its operations automated. But the necessary shift to quality control opened up too many scenarios and possibilities for a program to contend with. Most SEO operations require human intervention and analysis for effective execution, which comes with pros and cons.
The Human Element
Human influence allows the industry to anticipate and react to potential problems in a timely and creative manner, which is especially useful on the quality side of things. This is the reason many Google representatives are saying that their main quality algorithm—Panda—will probably never get automated.
The downside to depending heavily on manpower is, as it always has been, the dent in speed and efficiency. The longer a webmaster works, the slower they get and thehigher the chances of human error, which is why it’s necessary to delegate some responsibilities to the machines.
Deciding on which function to give to tools isn’t as easy as it sounds, as there are still aspects of SEO that tools can’t completely account for. The process becomes much simpler, though, when webmasters consider the areas wherein computers hold a significant advantage over the human brain. One such area is visualisation.
The Vision of Machines
Webmasters sometimes have to visualise the internal linking structure of a website so that they can better understand the cardinality of the links and identify orphan pages, if there are any. Webmasters can do this of course, but it’s a laborious process that’s prone to errors and confusion as the website becomes more elaborate and complex.
A tool would simply go through the website, trace the links throughout the pages and present it in a way that makes it easier for the webmaster to see how all the pages relate to each other. Delegating this job not only makes this aspect of web analysis go much faster, it also makes it easier for the webmaster to formulate a solution to any problems they detect.
Effective SEO is a balance between man and machine, working together to find simple answers to complex problems. If you’re looking for people who are familiar with striking that balance on a regular basis, contact us today. We’ll work with you to deliver creative and efficient solutions that will make your website stand out from the rest of the competition.