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Why Backlinks Are Important & Content For Your Website

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SEO Backlinks is one of the top factors in Google Ranking. However, part of the challenge is that these SEO requirements are constantly changing to improve the quality of your website and rankings. We need to be up-to-date and innovate our ways to keep up with the latest developments.

In a nutshell, our goal is a well-optimised website that gets more traffic, leads, and conversion. So in the early stages of development, we need to take into account these strategies before the website is up and running. As soon as we apply the strategies, everything is optimised. Without the aid of these SEO strategies, it will be hard to search your site, and all the hard work you’ve poured into your online presence will be futile.

However, before we delve deeper into explaining why backlinks are important, we need to clarify first the different links that make up the backbone of websites thus, making it a crucial SEO ranking signal.

The three links that we deal with on a daily basis are internal links, external links, and backlinks. A good practice to emulate is adding a descriptive anchor text to describe where a specific link is headed. This adds weight to the content and user experience, making it easier to search and navigate boosting its search engine ranking. As you create new content, be sure to build an organised solid web of internal links so your pages can easily support one another.

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  • Backlinks or Inbound Links

    Backlinks are also called “Inbound Links.” Google uses these links as one way to gauge how authoritative and relevant your content is. SEO Backlinks are the reverse of what an external link does, it shows another website would link back to your website. Most of the time, when digital marketers are talking about links, they are referring to backlinks.

    When websites link your site to theirs, there is a possibility that they consider your website a relevant resource while driving traffic to your own website that improves your visibility and relevance. The more websites link back to your website, the higher your ranking on Google’s search engine will be.

    What we aspire for is when an authoritative site includes a relevant link to yours in a piece of their content. Our goal is to get as many highly authoritative sites to link back to your website. On the flip side, this also means that you want to have very minimal SEO backlinks from low-quality domains to be associated with your website.

  • External or Outbound Links

    We also want to show that you’re creating quality and relevant content for your visitors. This involves using outbound links by also linking to other relevant sites in your posts.

    Having outbound links goes to show that you have done your research and have a good relationship with other websites.

    With this said, you should only pull from reliable sources with high domain authority to give the most value to your users. When we link other pieces of content from other sites to our website, we have to bear in mind to keep it aligned, relevant, and cohesive to the main topic to not lose the user’s interest.

  • Internal Links

    We also want to show that you’re creating quality and relevant content for your visitors. This involves using outbound links by also linking to other relevant sites in your posts.

    Having outbound links goes to show that you have done your research and have a good relationship with other websites.

    With this said, you should only pull from reliable sources with high domain authority to give the most value to your users. When we link other pieces of content from other sites to our website, we have to bear in mind to keep it aligned, relevant, and cohesive to the main topic to not lose the user’s interest.

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Building Your Credibility Online

Your content and SEO Backlinks must work hand-in-hand to ensure that the user experience to your site is relevant, easy, and within context. After all, these two factors are a huge part of Google Ranking Factors. Not just the number of links, but the number of referring domains and the authority behind those domains focusing more on quality.

 An easy way to keep a visitor browsing throughout your website and not bouncing back to Google is by adding internal links within the meaty content. Ideally, the longer we can keep a visitor exploring the site, the greater the chances of repeat engagement and the higher the probability of conversion. Let them become a fan of your brand or business. 

When you link to other pieces of content that relate to the topic on your site, it goes to show that you have a mutual relationship to equally relevant sites. This can also show search engines that you’re an authority on this topic since you have so many relevant pages of content published. 

Our goal is to make sure that users actually enjoy your site- that it is worth their while with your relevant and meaningful content and trustworthy references. When we do that, the numbers will follow.

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