With almost everyone subscribing to the World Wide Web, brands should be able to reach their clients wherever they are. Apart from posting relevant Facebook statuses and Twitter tweets, businesses also turn to their local SEO service providers for help.
Search engine optimisation (SEO) is a business’s best friend in marketing. This platform is one of the best ways to boost a brand’s online presence. Good SEO practices help businesses reach their audiences online, increasing their potential market. SEO also helps a brand expand its horizons and increase their revenues.
SEO possesses a sensitive and complex nature. Failure to use this platform properly leads to consequences for both the brand and the marketer. Maximise your SEO potential by avoiding these common SEO sins:
1. Thou shall not stuff thy keywords
Unfortunately, good website copy does not use keyword stuffing. Some SEO marketers fall for the misconception that keyword stuffing boosts a brand’s online presence. It doesn’t.
Keyword stuffing occurs when a site is stuffed with words and phrases to manipulate its rankings on Google. There are existing limits when it comes to using primary and secondary keywords. If you break the limits, Google’s Penguin algorithm may flag your site.
2. Thou shall not forget to provide proper homes for their content
Social media are poor platforms for quality content. You can promote using these but your content will not appear on the page’s HTML source code. Posting your content on Facebook status messages alone is not enough.
Your content needs a proper home, which appears on its source code. The brand should have a tab dedicated to blogs with fresh content. Hosting content under the site’s blog also invites attention to the business’s other content.
3. Thou shall not copy content, especially from competitors
Writing unique content is difficult but it is necessary.
Stealing content from a competitor leads to penalties for the offenders. Google can push the site further from the rankings, losing attention from potential audiences. In severe cases, Google can also de-index the offender’s site.
Creating compelling content is challenging but not impossible. Never copy content from other sites.
SEO is serious business. It requires proper knowledge to fully maximise its potential. Avoid these SEO sins with us.
SEO Services Australia is a trusted SEO company in Sydney. Let us help you increase site rankings without committing too many mistakes. Contact us now.