With the advent of smartphones, mobile internet usage has become more and more common. In fact, according to a survey, 89% of Millennials and 66% of Baby Boomers use their smartphones to access the internet. They report that they do this more often than they used to, but in shorter bursts. Smartphones have become the …
At a time where public opinion and reviews are more trusted than advertisements, more businesses are integrating the concept of social proof into their online marketing strategy. Having some form of social proof evident on a website ‒ be it testimonials, reviews or social media followers ‒ has been found to effectively increase traffic and …
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The simple truths is websites that are not mobile-friendly kill sales. An increasing number of consumers are now using mobile devices to search, communicate, buy and get their entertainment fix. If you are still fence-sitting about a mobile website, you are likely missing out on higher traffic traffic and conversion. With fewer people able to …
When it comes to web aesthetics, photographs serve as visual cues that give an additional layer of meaning to the text and other web elements. For one, these help visitors understand technical instructions. These help in eliciting emotions, as well, which may drive visitors to accomplish what you need them to do. Whilst photographs are …
The Rules of Using Stock Photography for Your Website Read More »
You invest a great deal of time, effort, and resources into driving more traffic to your website. The last thing you want is for visitors to leave without even looking at other pages or converting. But this is exactly what happens in many websites; a high bounce rate means that much of your hard-earned traffic …
Conversion is not a game of chance. If a website visitor decides to sign up for your mailing list or adds a product to their shopping cart, something prompted them to do that. This is usually your website copy, but web design plays a much bigger role in user behaviour than most people give it …
The first thing that probably pops in your mind when you think of web design is making your site look attractive and cool to your regular viewers and visitors. Whilst this does play a part in attracting views and clicks, did you know that how your website looks and how it is designed is instrumental …
There will surely come a time when you will need to revamp your site and leave the old things behind. Usually, this happens when a business is rebranding. But do you have to wait for that moment before you consider redesigning your site? A website redesign is akin to improving the kerb appeal of your …
The Big Change: Things to Consider for Website Redesign Read More »
