When it comes to web aesthetics, photographs serve as visual cues that give an additional layer of meaning to the text and other web elements. For one, these help visitors understand technical instructions. These help in eliciting emotions, as well, which may drive visitors to accomplish what you need them
Are you looking to redesign your website? That’s great! If the last time you tweaked your site’s design was a decade ago, then it’s definitely time to make it more appealing and mobile-friendly for today’s audience. But when doing a site redesign, you also need to make sure you don’t
In the last decade, very few tools have disrupted the digital marketing scene as greatly as WordPress. Thanks to the platform’s simple, user-friendly, and (best of all) free content management system, it has made it possible for anyone to create impressive websites, regardless of their WordPress web development skills. This
Today, Shopify is arguably the most popular e-Commerce platform in the world. One of its greatest selling points? The wide selection of beautiful Shopify themes that cater to every budget and brand in the e-Commerce industry. Thanks to their talented team of designers, developers, and Partners, Shopify offers thousands of
Setting up and managing an online business can be a fulfilling yet intimidating venture, which is why it’s perfectly normal to feel indecisive on which e-Commerce platform to pick. After all, choosing the wrong one could potentially immobilise your operations right from inception. When it comes to e-Commerce platforms, Shopify
In the next years, eCommerce is poised to become a major player in the global retail market, including in Australia. According to the 2019 eCommerce Industry Report, Australia is currently the tenth largest eCommerce market in the world by revenue, and will continue to grow in the coming years. It’s
What will make you every customer’s go-to online shopping destination? For many eCommerce businesses, this is a tough question. After all, there’s a long list of elements that make up an online store, and determining what to focus on can be challenging. With eCommerce growing in Australia and other parts
The e-commerce industry is booming. In 2019, Australians spent $28.6 billion on online purchases, which accounts for almost 9% of the total retail sales of that year. Statistics show that 80.8% of Australians have done online shopping; it’s predicted that by 2021, it will reach over 85%, or around 22
With the advent of smartphones, mobile internet usage has become more and more common. In fact, according to a survey, 89% of Millennials and 66% of Baby Boomers use their smartphones to access the internet. They report that they do this more often than they used to, but in shorter
At a time where public opinion and reviews are more trusted than advertisements, more businesses are integrating the concept of social proof into their online marketing strategy. Having some form of social proof evident on a website ‒ be it testimonials, reviews or social media followers ‒ has been found