Many small business owners have encountered the term ‘search engine optimisation’ (SEO). They know that this strategy potentially brings in more sales and contributes to business growth. But, these small business owners do not always understand what SEO really means. As a result, they forgo the digital marketing strategy and stick to the marketing campaign that they are already comfortable with.
Telstra, a local provider of mobile phones, mobile devices, home phones and broadband internet, recently researched the marketing strategies of 1,000 Small and Medium Enterprises (SMEs) and 1,000 consumers across Australia. The 2018 Telstra Small Business Intelligence Report shows that only 50 per cent of small businesses have their own website and even less — 26 per cent — use SEO tactics to engage with their target market. However, it also suggests that 62 per cent of consumers are likely to become disinterested in a small business’s products or services if they cannot find sufficient information online.
Given this information, small businesses have to be more interested in SEO tactics if they want to retain customers and gather even more than they currently have. We’ve prepared an introduction to our Melbourne SEO solutions so that small businesses have a better understanding of what the digital marketing strategy can do for growth.
Organic SEO Lets Your Ranking Rise Naturally
Unless you’re spending money on paid advertisements, it is impossible to appear on top of search engine results pages overnight. Small businesses need an organic SEO strategy to achieve natural rankings over time.
Google is always changing its search engine algorithms and methods. Nevertheless, the search engine giant pays close attention to the three major components of SEO — technical, content and linking. Small business, then, have to know where they stand in terms of search rankings and utilise content and proper link building to slowly but steadily earn the trust of Google as well as of the target market.
Local SEO Increases Your Online Visibility in the Local Market
SEO generally maximises your online presence. If you wish to dominate the local market, however, you have to focus on local SEO solutions. This type of strategy simultaneously boosts your online reputation and increases local awareness of your brand.
Local SEO marketers use the following to improve brand visibility in a particular location:
- Google My Business and similar listing sites
- Local citation creation on Yelp and Apple Maps
- Engaging and high-quality content creation
- On-page optimisation
An effective local SEO strategy integrates these things to elevate online presence and gather more customers in a specific area.
White Label SEO Lets You Focus on Business While We Do the Rest
Small businesses may opt to forgo SEO because they simply do not have the time for it. This is where white label SEO comes in.
White label SEO services enable business owners to focus on growing their client base while a team of digital marketers takes care of all backend optimisation processes. The service typically includes website audits, on-page optimisation, keyword research, content creation, link acquisition and lead tracking.
These SEO strategies come with various benefits and ways of helping small businesses grow. Get in touch with us, today, and we’ll gladly explain them in detail.