Anatomy of a Search Engine-Friendly Website

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Search Engine Optimisation (SEO) is the process of positioning your website to improve its online visibility. This comes with greater opportunity to attract visitors, generate leads, and eventually increase sales. To make online success happen through SEO, you should start with your website. You have to make it searchable and rank in major search engines, like Google.

Here are the main features of a search engine-friendly website:

Indexable Content

Your website’s most important content should be in HTML format. This improves your chances of being listed on the search engine results. Crawlers or spiders usually ignore Flash files and images. Make sure search engines can also see the words and phrases shown to your site visitors by including them in the page’s HTML text. It pays to know how search engines see your website; use tools that show which elements of your content are indexable.

Crawlable Navigation Features

Search engines also use links to find the content of your websites. A good link structure makes it easy to index your site, at the same time users will easily navigate your pages. A sitemap will help achieve this. When all pages are crawled, they’re more likely to appear on the engine’s indices.

Optimised Titles Tags and Meta Descriptions

Meta descriptions and title tags also play a big role on how search engines index your website. To improve your indexability, make these elements unique as the pages of your website. Title tags have to be concise and accurate, with the most important keywords close to the start of the tag. Make sure to optimise your title tags and meta description with the relevant keywords. These should assist the spiders in determining what the page is about.

These are the basic elements of a website design that attract search engines. Talk to us and we’ll help you with your web design and SEO needs.

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