How Digital Advertising Has Helped Australia’s “Big Things” Gain Traction


Australia is known for many things—its golden beaches, vibrant cities, and stunning natural landscapes. However, there’s a quirky side to Australian culture that has captured the imagination of tourists worldwide. We’re talking about the country’s fascination with “big” attractions: larger-than-life sculptures that celebrate the heart and soul of various regions. 

Australia is home to approximately 230 “Big Things,” with the list constantly growing. The latest addition to this unique collection is the Big Swoop, a 3.5-metre statue in Civic, ACT, unveiled in 2022, depicting a giant magpie swooping down on a chip. From the Big Penguin in Tasmania to the Big Pineapple on the Sunshine Coast, these larger-than-life landmarks have become iconic tourist attractions, drawing significant crowds and playing an important role in boosting local economies.

If you’re looking for business opportunities in Brisbane, a Big Thing may be just what you need!

Why ‘Big Things’ Work in Australia

There’s something inherently fascinating about giant versions of everyday objects or animals. They attract attention, create curiosity and invite people to stop, take photos and share their experiences on social media. This organic word-of-mouth marketing is invaluable, driving tourism and drawing visitors from across the country and around the globe.

The key to the success of these big attractions is their unique combination of novelty and nostalgia. These oversized landmarks capture the imagination, offering a sense of whimsy that resonates with visitors of all ages. Each attraction has its own story, often tied to the region’s history or industry, providing a distinct sense of place and identity.

Beyond the Photo Ops

While they are certainly fun to visit, these big attractions serve a much larger purpose as potent marketing tools that create unique identities for their respective locations and act as economic catalysts. They draw visitors from far and wide, providing a focal point around which local businesses can flourish.

Take the Big Banana in Coffs Harbour, for example. It started as a single roadside attraction, but its playful appeal quickly turned it into a destination in its own right. Over the years, this attraction has expanded into a small amusement park with rides, educational tours and various entertainment options, creating a vibrant hub of activity. This growth has significantly benefited the local economy, as other businesses like cafes, gift shops and hotels have sprung up around it to serve the growing number of tourists.

The evolution from a simple landmark to a full-fledged destination highlights the impact that these big attractions can have on regional tourism. The transformation underscores the power of strategic marketing—turning a quirky installation into a beloved icon that draws crowds. These attractions not only offer entertainment but also tell a story, connecting visitors with the local culture and history.

Beyond the immediate benefits to the surrounding businesses, these big attractions contribute to a sense of community pride and identity. They often become symbols of the towns or regions they represent, fostering a deeper connection with visitors. This emotional resonance can lead to repeat visits and word-of-mouth recommendations, further amplifying their marketing power.

The Digital Connection

Marketing has evolved, changing how tourists discover destinations. Australia’s big attractions owe their success to effective digital marketing and online advertising strategies that make them stand out online. When planning trips, travelers turn to search engines, travel blogs and social media for ideas and information. To remain competitive, attractions rely on SEO to improve their search engine rankings, ensuring they’re among the first results tourists see.

A robust SEO strategy helps these attractions increase visibility, drawing more visitors. By optimising content with relevant keywords, they can attract attention and drive traffic to their websites. Moreover, higher rankings lend credibility, reinforcing their status as must-see destinations.

Successful SEO isn’t just about rankings—it’s also about creating engaging content that resonates with travelers. This can include travel guides, visitor reviews, and eye-catching visuals. By addressing what tourists seek, these attractions establish a strong online presence, encouraging repeat visits and word-of-mouth recommendations.


Make It Big with SEO Services

Australia’s big attractions demonstrate that with creativity and effective marketing, even the quirkiest landmarks can become international tourist destinations. 

If you’re a business seeking to capitalize on a unique selling point like our very own Big Thing in Queensland, SEO Services offers the expertise you need to stand out online. Search Engine Optimization (SEO) is a key component of modern marketing, and our digital marketing agency in Brisbane excels at harnessing its power. We specialize in creating targeted content that attracts visitors and drives both engagement and conversions. With SEO Services, you can boost your business’s online visibility, ensuring that when tourists seek travel inspiration, your content is among the top results they see. This heightened visibility not only positions your business prominently but also connects you with the right audience, helping you turn clicks into customers.

What makes SEO Services a leader in our field is our comprehensive approach. We use a combination of keyword research, on-page optimisation, content creation and link-building strategies to give your business a competitive edge. This ensures that your brand is synonymous with the experiences you offer, just like the Big Banana or the Big Merino are synonymous with their respective locales.

In a world where standing out is more important than ever, leveraging the right digital marketing strategy is crucial. Whether you’re aiming to draw tourists to your “big” attraction or you have another unique selling point, SEO Services can help you replicate the success of Australia’s iconic landmarks. Reach out today to discover how our search engine optimisation services in Brisbane can transform your business’s digital presence, turning curious visitors into loyal customers!

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