September 2022 Google Broad Core Update Goes Live: What You Need to Know

Google Core Update spelled using colourful beads on table with small stainless wrench

The Google Broad Core Update for September 2022 just went live. This comes after the first Broad Core update was released last May 2022. This Google core update includes changes to the way Google ranks websites in its search results.

Timeline of Release

Google’s announcement first came on Twitter as Google confirmed the release of September 2022 update, which should take roughly two weeks to complete. The rollout started on the morning of September 12th, Eastern Time, just three days after the completion of the May 2022 Broad Core update. 

Here’s everything you need to know about this update and how it may affect your website’s ranking.

What We Know So Far

One of the most significant changes in this update is that Google is now considering a website’s content more heavily when determining its rank. This means that if your website has high-quality, relevant content, it will likely see an improvement in its ranking. However, if your website’s content is outdated or irrelevant to the searcher’s query, it may drop its ranking.

Another significant change is that Google is now taking into account a website’s mobile-friendliness when determining its rank. This is a significant change, as more and more people are using mobile devices to access the internet. If your website is not optimised for mobile devices, it is likely to see a drop in ranking.

There’s no official confirmation from Google regarding how this latest core update is expected to affect search rankings in different languages worldwide. But, based on a recent tweet by public liaison for Search, Google, Danny Sullivan, the core update may be designed to support the update on helpful content and make it more visible.

Content Matters on red and yellow wooden cubes in front of a laptop

What Does This Mean for Your Website?

The Broad Core Google updates for September 2022 include a major algorithm change that will affect how websites are ranked in search results. This update will focus on site quality and content, and it is expected to significantly impact the visibility of many websites.

This Google search update is designed to improve the quality of search results. It does not penalise sites with low-quality or thin content. Instead, it rewards exceptional websites through promotion. As part of this update, Google will be using a new set of signals to determine which sites are most relevant for a given query.

The Google updates for 2022 will likely result in some sites losing traffic and visibility, while others may see an increase. It is important to note that this update is not about individual pages or pieces of content but rather the overall quality of a website.

How Can You Prepare for This and Other Google SEO Updates?

This Google update for SEO-compliant websites is going to be different from anything we’ve seen before, so it’s important to start preparing now. Here are some tips on how you can get ready:

1. Review your content regularly. Make sure that all of your content is up-to-date and relevant to your audience. If you have any outdated or irrelevant content, now is the time to delete it or revise it. This will keep your content fresh and relevant to the users.

2. Check your website’s loading speed. Google has said that they will consider website loading speed when determining rankings. If your site is slow, now is the time to work on increasing its speed.

3. Optimise your website for mobile devices. With more and more people using mobile devices to access the internet, it’s important to make sure that your site is optimised for these devices. This means having a responsive design and ensuring that your content can be easily viewed on a small screen.

Man on laptop on Google search page

4. Improve your website’s user experience. Google wants users to have a positive experience when they visit your site, so make sure everything is easy to find and navigate. Pay attention to things like your menu structure, your site’s layout, and the overall design of your pages.

5. Promote your content. Once you have high-quality, relevant content on your site, make sure that people can actually find it. Promote your content through social media, email marketing, and other channels.

What Do You Do if Your Website Gets Hit By This Update?

Remember to check your website thoroughly first, because negative rankings don’t always mean that there’s something wrong with your web pages. If you notice a sudden drop in ranking that may suggest that Google’s Core Update has hit you, don’t panic. Google has provided resources you can use to get your website back to good standing.

Why Is This Information Important?

Ideally, your website should stay as is when Google rolls out a core update. As inconvenient as this might be to website owners, it’s good to know that Google is keeping website administrators on their toes so they can keep providing users with the best possible experience. Wouldn’t it be convenient if your website was immune to these changes? 

Staying on top of these updates allows you to brace for impact as Google rolls one update after another. Just like now. Since you know that Google has released an update, you can start watching your web page rankings and looking at analytics more closely to spot significant to major changes as the rollout is completed.

Pro tip: Stay in the loop by visiting websites like search engine roundtable.

Google browser open on an iPad

Need All Hands on Deck for This Update?

Here at SEO Services Australia, we understand that not all business owners can handle running and maintaining their websites at the same time. So why not let us take over? Our web design and SEO services can keep your website compliant with Google’s algorithm updates while staying true to its commitment to giving your clients content that matter to them. Schedule a complimentary consultation with our team today.

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