To say that the Internet looked different ten years ago would be quite the understatement. Social media, for one, was completely different.The job title of‘social media specialist’ and the concept of social media marketing were two things that no one at the time thought would ever become reality—and that’s just the beginning.
As one of the leading providers of digital marketing solutions, we take a look at the changes that have occurred in social media over the course of the last ten years.
Expanding Reach
YouTube launched ten years ago, and only a year before that, Flickr was launched and Facebook was founded. In 2006, Twitter was launched and Facebook was made available to the general public. The same year saw Google acquire YouTube and YouTube ads were launched. Tumblr followed a year later.
It was clearly a busy three years in the realm of the Internet. Several platforms were launched, and the next few years that followed were dedicated to polishing the sites, learning how to manipulate things and getting more people to understand, use, and appreciate the platforms.
In 2007, Facebook finally allowed organisations to create brand pages. Touted as a move towards free marketing access, the introduction of the process itself was already an accomplishment.The move allowed brands to create a page to reach their audience or get their message across—without them having to spend a dime.
User Engagement
It was now doubly important that customers could communicate back. Success was now measured by engagement: the more a company engaged with customers, and the more you learned their wants and needs, the better you performed as a brand.
A year later, Twitter launched sponsored tweets. In 2011, Pinterest and Google+ were launched. The same year also saw Facebook reaching 1 billion users and then acquiring Instagram. Vine was launched in 2013, and Facebook turned 10 years old the year after. A lot has happened and a lot has changed.
Conversion
The concept of success is constantly changing. From establishing a message to hearing a reply, it has now turned to conversions. Success today is all about conversion. To be successful in the cutthroat industry that is changing every day, you need professional help.
Our team of experts in social media marketing know every stage of social media’s evolution and every strategy in marketing to succeed. Contact us now for professional help and for measured steps to success.