Social Media Marketing

September 2022 Google Broad Core Update Goes Live: What You Need to Know

The Google Broad Core Update for September 2022 just went live. This comes after the first Broad Core update was released last May 2022. This Google core update includes changes to the way Google ranks websites in its search results. Timeline of Release Google’s announcement first came on Twitter as […]

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Google Core Update spelled using colourful beads on table with small stainless wrench

Boosting Online Presence Using Social Media Marketing

Search engine optimisation (SEO) and social media marketing have many things in common. Both are inbound strategies that deal with building a brand that naturally and organically attracts visitors. Social media marketing success relies on prominent brand presence and high-quality, regularly updated content. In an age where social media use

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    5/5 REVIEWS ON GOOGLE

    Digital Hurdles

    • Intense competition from established remote desktop solutions.
    • Difficulty in ranking for high-competition keywords.
    • User concerns about security and privacy.

    Strategies for Success

    • Implemented technical SEO to enhance website speed and mobile responsiveness.
    • Developed content addressing security features and user benefits.
    • Encouraged user reviews and testimonials to boost trust signals.

    Results (After 6 months)

    Educational E-Challenges

    • Positioning amidst numerous educational content providers.
    • Ensuring the relevance and quality of courses in an evolving educational landscape.
    • Challenges in targeting both RTOs and TAFEs effectively online.

    Academic Advancements in SEO

    • Curated content focusing on the unique benefits and relevance of courses.
    • Developed a targeted keyword strategy to capture RTO and TAFE queries.
    • Enhanced site structure to facilitate easy course exploration and enrolment.

    Results (After 6 months)

    Coaching the Web’s Curves

    • Differentiating in a saturated coaching market.
    • Conveying the holistic benefits of their unique coaching methods.
    • Attracting both individual and organisational clients.

    Steps to Digital Success

    • Employed a content marketing approach showcasing real-world success stories.
    • Implemented local SEO strategies to emphasise regional expertise.
    • Tailored website content to resonate with both individual and corporate clientele.

    Results (After 6 months)

    Digital Dust Settling

    • Overcoming the perception of commoditized cleaning services.
    • Differentiating from both local and franchise-based competitors.
    • Demonstrating the breadth and depth of specialised services online.

    Polishing the Online Presence

    • Highlighted USPs with a focus on the meticulous quality and range of services.
    • Developed a localised SEO strategy emphasising community involvement and trust.
    • Engaged in content marketing showcasing results and testimonials.

    Results (After 6 months)

    Roadblocks Ahead

    • Hindered online visibility.
    • Struggled to rank for local keywords.
    • Search presence eclipsed by competitors.

    Paving the Path to Success

    • Crafted a local SEO strategy.
    • Optimised for geo-specific keywords.
    • Achieved top rankings, driving a significant boost in organic traffic.

    Results

    Muscle Tension in the Digital Arena

    • Overpowered by the crowded fitness education niche.
    • Stagnating enrolments despite premier courses.
    • Struggled to outpace the online competition.

    Lifting the Digital Weights

    • Rolled out a robust SEO strategy.
    • Targeted high-impact keywords.
    • Amplified online presence, resulting in a noticeable growth in organic traffic

    Results

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