The Rules of Using Stock Photography for Your Website

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When it comes to web aesthetics, photographs serve as visual cues that give an additional layer of meaning to the text and other web elements. For one, these help visitors understand technical instructions. These help in eliciting emotions, as well, which may drive visitors to accomplish what you need them to do. Whilst photographs are an important element of a website, hiring a professional photographer can be pricey. For this reason, many website owners resort to stock photography.

Stock photography, however, has established a tarnished reputation. Some web design purists say that using stock photos is one reliable way to render your website generic, but this problem only occurs if you don’t use stock photos with creativity.

At SEO Services Australia, we offer more than just professional SEO services. Here are some tips that will help you make the most of stock photos:

Do away with Overused Pictures

Ladies who smile while eating their salads, office bosses engaged in scripted conversations, and kids on the beach—these are only some of the generic photos you’ll see across multiple websites. Often, these are royalty-free, meaning more people have access to them. Avoid clichéd images by upgrading your subscription at the image source.

Use Stock Photo Subjects as Metaphors

When it comes to conveying messages on the web, you have to use some metaphors to make things more interesting. You can do this by using stock photos. For instance, instead of using a photograph of an office person to depict a leader, you can use an image of a pack of wolves following the alpha canine.

Choose Photos with Enough Space for Typography

Chances are you’re going to insert some amount of text into the pictures, so you might as well choose images with enough space for typography. These photos usually follow the Rule of Thirds, which ensures that the elements in a photograph are properly distributed or placed. This is possible by leaving an amount of negative space.

These are only some of the tips for using stock photographs for your website. On top of these rules, make sure that the images are optimised. Contact us today if you want your website and its elements optimised.

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