Table of Contents
- How to Promote Using Social Media
- Creative Ways to Use Social Media in Business Promotion
- Leverage Social Media Marketing Promotions
With around 3.80 billion people on social media, it’s not a surprise that it’s one of the best ways to raise brand awareness. Promoting your product on social media is essential to fully maximise your marketing efforts. After all, with social media, you are able to directly reach your audience in a more personal and authentic way.
Long gone are the days where you simply just post a photo of your product with a caption attached to it. Today, brands have to get creative and use their A-game if they want to launch a successful social media marketing campaign. Getting noticed and striking engagements with your audience will always be something your campaign should aim to do.
How to Promote Using Social Media
Social media is used for almost every online venture nowadays, but it’s an efficient and cost-effective way to promote your brand. Promoting products on social media should be fairly straightforward, but there are some things you should take note of before you dive in with your campaign.
Fill out your profile
Filling out all the relevant fields on your profile gives your account a legitimate and authoritative feel to it. Aside from the authority, keeping your profile complete makes it easier for your users to get the information they need.
Use branded hashtags
On social media, hashtags are usually the way to go when you’re trying to widen your reach and engage your followers. Branded hashtags are powerful, especially for local businesses. Location-specific hashtags greatly increase your chances to engage with your target audience since it’s tailored for them. If you use your hashtags correctly, it can help you drive traffic and followers to your profiles and pages.
Cross promote your social media profiles
Depending on your goals, it’s probable that you have more than one social media profile. While you probably won’t have an account on all available platforms, you should make sure that you keep the ones you have updated and connected. Cross promote your social media profiles to make sure that your followers can find you easily!
Creative Ways to Use Social Media in Business Promotion
There are a ton of ways you can use social media to market your businesses, but it’s not a bad thing to utilise social media marketing for advertising and promotions. In fact, online promotions can definitely help you out with your goals now, considering that most people are online.
User-generated content (UCG) has often been used in successful marketing campaigns because it gives a sense of authenticity to the brand. After all, UCG is unpaid, organic content from your audience. The fact that you aren’t paying anyone to interact with your brand is a huge thing and it raises your brand’s authority. Because UCG is driven by the users, it’s an effective yet subtle way to promote your products.
One of the best ways to engage your audience and to stimulate UCG is to hold online contests. If you look on Instagram alone, brands often do start up contests and giveaways when they’re highlighting a product. Statistically, 91% of IG posts with more than 1000 likes or comments are related to contests, making it one of the easiest and organic ways to use social media in business promotion.
Contests are fairly easy to set up as well. Since contests are dependent on the entries, you don’t really have to do much but set it up.
If you want to set up a contest for your brand, here’s what you need:
- Prizes or giveaways: You can’t have a contest if there’s nothing to win. When picking out your prizes, make sure that you give away something on brand. Avoid giving away unrelated items as this will confuse your followers and won’t give you long-term followers.
- Terms and Conditions: For an easier time for you and your followers, it’s important that you give your followers clear and concise instructions. Aside from the terms and conditions, you also need to be quite clear to avoid legal implications.
- Point of Contact: It’s important to find a way to communicate with your winners, so when creating the terms and conditions or setting up your contest, find a way to easily contact your followers. Usually, your point of contact with them would be their emails.
- Mechanics: The fun part of any competition is how you get to enter it. Find a fun, exciting way for your users to create an entry. Have them engage with your posts or profile. Don’t forget to utilize hashtags for your competition as well!
An oldie, but a goodie–employing emotion in promotions is a great way to make content that is not only engaging but also memorable. Remember, users are more likely to choose brands which reflect their values, so emotional marketing is a great way to establish a connection with your audience.
Creating content that makes a stand and shows your followers that you share the same ideals or principles as them puts you in a better position. Brands like Nike and Dove understand this, and so, their campaigns reflect what their followers value. Instead of simply promoting your product on social media, emotional marketing adds a further look into the heart of your brand which helps consumers trust your brand.
Personalised data comes from the data that most apps collect from their users to improve the experience. While the data is generally used by companies to improve the apps or websites, some companies go the extra mile and provide a little something extra for their users. An excellent example of personalised data is Spotify Wrapped, a year-end summary of your Spotify use.
If your brand provides services that are quite similar to Spotify, then giving your users personalised data results is a cute way to do social media marketing promotions.
Deals and Promo Codes
Everybody loves discounts! If you’re looking for an effective and almost sure-fire way to direct more customers to your social media profiles, then opening up discounts and promos is a great way to use social media in your business promotions.
How-to’s and Tutorials
When promoting products on social media, one of the best ways to show your followers that your products are good is to feature them in how-to’s and tutorials. How-to’s and tutorials are great ways to show your followers how to use a product. The mindset here is to give them ideas to use your product so that they feel more inclined to purchase it.
How-to’s and tutorials are especially good for food and culinary products, but you can definitely use this strategy even with other products. If you’re using this for your social media marketing promotion tactics, make sure to put content that is easily condensed so that your tutorials are easy to comprehend and straight to the point.
Live streams have steadily grown popular during the pandemic. With most people wanting to feel a connection and explore their interests, marketers have utilised going live for their social media marketing promotions. Going live lets you interact with your followers by directly answering their questions and engaging them in conversation via comments.
Live streams lets you feature the product casually or formally–you control the overall vibe of your live streams, which makes it a way for your followers to easily understand your brand’s principles as well!
One of the biggest downfalls a social media profile can have is that it seems too formal or mechanical. After all, your followers want authenticity on social media. If you feel like your profiles are getting a tad too boring or stale, then you could try injecting some life into your social media strategy with a takeover.
While calling it a takeover makes it seem like a hostile event, it’s really not–in fact, it’s a fun and unique way to let your followers see a different side of you!
A takeover means letting someone else–usually an influencer–handle your social media profile for a fixed period of time. While most social media takeovers are 24 hours, it’s really up to you how long you want the takeover to last. Aside from influencers, you could also allow industry authorities to control your account as they can potentially bring more followers to your profiles.
“Ask Me Anything” sessions
“Ask Me Anything” or AMA sessions are a common way to interact with users on social media platforms that take advantage of threads and forums, like Quora and Reddit. It’s also a great way to encourage your users to ask questions about your brand. AMAs are also a great way to flex your knowledge and insights in the industry.
Promoting your product on social media via AMAs lets you share personal experiences, challenges, and struggles that your brand or product can help you with. Ask Me Anything sessions help you answer your followers’ concerns and raise awareness for your brand without sounding pushy.
Leverage Social Media Marketing Promotions
Social media is a great way to connect with your audience. With the number of people on social media, it’s imperative that you maximise your social media strategy in business promotions. After all, the right strategy can lead to an increase in conversion and sales.
The right social media marketing agency can help you plan out the right course of action without overwhelming your or complicating the situation. Contact us now and find out how you can leverage social media for your promotions.
Ava has been in the marketing industry for nearly a decade with a background in content marketing, social media management and video production. She loves talking about the latest tech trends and has a passion for sharing what she has learned from industry leaders to help launch SMEs to greater heights.