What a Good Website Looks Like: 15 Design Trends to Apply on Your Website


Struggling to rise above the noise in search results? It’s time to transform your website into a powerful customer magnet with the latest web design trends.

According to Forbes, 57% of users will not recommend a company with a poor website design. Don’t let this be you.

For small and medium-sized businesses, this blog is your go-to resource for innovative web design concepts that are changing the digital landscape. No matter the size of your company, we will teach you how to take advantage of modern design methods that not only look great but also increase your online visibility cost-effectively and efficiently.

Ready to outshine your competitors? Let’s explore what a good website looks like today.

Creative Design Ideas to Apply on Your Website

1.    Unleash Creativity with Scrolling Animations

Captivate your audience with every scroll.

Scrolling animations are like the spice that makes a website’s user experience more exciting! They add a dash of dynamism and fun by responding to your scrolling actions. Imagine elements fading in and out, colours changing or things moving around as you scroll. It’s all about creating an immersive journey that makes you want to keep exploring.

Now, while these animations are fun for the audience, it’s important that they don’t distract potential customers from what you want them to do on the website or leave them scratching their heads. Remember, when done right, they’re a fantastic way to keep audiences hooked and maybe even convince them to take action, like signing up or buying something.

We’re seeing more and more of these cool features popping up on new website designs. So, consider this trend to get a boost on your own website!

2.    Elevate User Engagement with Micro Animations

Add life to your site with subtle yet powerful effects.

Micro animations are small, often underutilised tools that can drastically enhance the user experience by providing visual feedback, guiding tasks and adding a layer of polish to your web design.

For example, a simple animation can indicate that a form has been submitted or draw attention to a new section of your site. These tiny animations make your site feel alive and responsive, subtly encouraging users to stay engaged and interact more deeply.

3.    Enhance User Experience with Micro-Interactions

Make every click a journey of discovery.

Micro-interactions are brief tasks that offer immediate feedback to users, like changing the colour of a button when hovered over, or a small popup confirming an item has been added to the cart.

They enrich the user experience by making digital environments more intuitive and rewarding. Integrating this web design trend ensures that visitors find your site not only functional but delightful, turning mundane actions into engaging moments.

4.    Revolutionise Navigation with Dynamic Cursors

Transform how users interact with your digital space.

Dynamic cursors change in appearance based on context, offering visual cues about possible interactions. This can range from cursors that change colour or shape when over clickable elements, to effects that highlight or animate icons and links.

By enhancing cursor functionality, you create a more interactive and intuitive navigation experience that keeps users interested and involved.

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5.    Unlock Fun with Gamification

Turn engagement into an exciting game.

Adding a touch of gamification, like points, badges and leaderboards, can jazz up your website and get audiences hanging around longer. Not only does it make visiting your site a blast, but it also gets people coming back for more and interacting heaps.

Gamification is a treat, especially on educational platforms, loyalty programs and any service that thrives on users getting involved.

One top-notch strategy for incorporating this creative website design idea is to find clever ways to weave game elements into your site’s current setup. Think about spicing up your content with compelling storytelling and eye-catching designs that require minimal interaction. Alternatively, you could develop a game that guides users towards the perfect product for their requirements.

No matter which route you take, it’s crucial to put your site through its paces with real users to ensure everything flows smoothly and keeps them engaged!

6.    Optimise for the Future with Voice

Make your site accessible with voice recognition technology.

Voice-enabled interfaces allow users to interact with your site through voice commands, making your content more accessible to everyone, including those with disabilities. In fact, researchers project that the speech recognition market in Australia and Oceania is poised to reach US$323.10 million by 2030.

This technology can simplify navigation, speed up searches and enhance user satisfaction by providing a seamless, hands-free way to engage with your site, particularly as voice search becomes more prevalent.

To integrate web design trend on your website, it’s essential to use language that resonates with real people, ensuring broad appeal across your audience!

Consider crafting content that revolves around conversational topics. For instance, if your business revolves around dog treats, you could pen an article addressing the query “what dog treat is best for dogs.” This approach not only boosts your visibility in search engine results but also caters to the growing trend of casual voice searches.

7.    Switch to Sleek with Dark Mode

Offer a visually soothing experience that’s easy on the eyes.

Dark mode not only looks modern but also helps reduce eye strain, especially in low-light conditions, making browsing your site at night a more comfortable experience for users.

It’s also about practicality, as it saves battery life on mobile devices and improves visibility for elements that naturally pop against darker backgrounds.

8.    Fuse Creativity with Multimedia Art and Design

Blend visuals and sound for a multisensory experience.

Combining various media forms like video, audio and animations can create a rich, immersive experience that captures the attention and imagination of your audience. For this new website design trend, consider incorporating illustrations and videos to enhance user engagement and create a captivating experience. Opt for overlayed photos to evoke a nostalgic and authentic ambiance.

Whichever approach you choose, ensure it remains consistent with your brand identity and voice to elevate the overall user experience. This approach is especially powerful in storytelling, where you can convey your brand narrative in dynamic, memorable ways that resonate emotionally with viewers.

9.    Engage Deeper with Videos

Connect through compelling and interactive video content.

Videos are a dynamic tool for engaging users, providing a quick way to deliver complex information that might be tedious to read. They are perfect for tutorials, product demonstrations and storytelling, helping to increase dwell time and improve conversion rates.

A well-produced video can also enhance your brand’s image and give a personal touch to your digital presence.

Here are a few places where you can slot in those videos:

  • On your product pages.
  • As a background on your homepage.
  • Within your blog posts to dive into topics a bit more.
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10. Create Layers of Interest with Overlapping Graphics

Design a visually dynamic interface.

Overlapping graphics add depth and interest to your web pages, creating a sense of space and making your site more visually appealing. This technique can help highlight important information, guide users’ eyes through content and create a modern, layered effect that enriches the overall aesthetic of your site.

11. Embrace the Elegance of Minimalism

Simplify to amplify your site’s impact.

Minimalism in web design focuses on reducing unnecessary elements and content that do not support user tasks. By stripping down designs to the essentials, websites load faster, navigation becomes simpler and users can focus on what’s important without distraction.

This clean, modern style can significantly enhance the user’s journey by providing clarity and a seamless browsing experience.

If you’re aiming for a more minimalist new website style, consider:

  • Keeping your navigation tidy with clean labels.
  • Restricting your colour palette.
  • Embracing plenty of white space.
  • Cutting back on photos and graphics.

12. Make a Statement with Bold and Loud Typography

Let your words strike with impact.

Bold typography is not just a design choice but a way of capturing attention and conveying messages powerfully and directly.

Using strong, clear fonts can help important information stand out and guide users through your content—essentially, this is what a good website looks like. It’s particularly effective for headlines and calls to action, where immediate impact and readability are crucial.

Additionally, the homepage is an excellent spot to add a bold statement that will surely grab your viewer’s attention. Ensure your message packs as much punch as your lettering. Let your typography grab their attention, but let your words reel them in and hold their interest.

13.  Explore New Dimensions with Virtual Reality

Offer an unparalleled immersive experience.

Virtual reality (VR) as a creative web design idea can take your user experience to an entirely new level. It allows customers to explore environments, try products or learn new information in interactive and engaging ways. This technology is particularly beneficial for industries like real estate, tourism and retail, where the “Try before you buy” experience can be crucial.

Some other applications are:

  • Offering virtual product demonstrations.
  • Conducting virtual tours and building walkthroughs.
  • Showcasing products in a virtual environment.

14. Automate Interactions with Chatbots

Provide instant support and improve user satisfaction.

Imagine this scenario: A customer hops onto your website seeking phone support, and your savvy chatbot recognizes they’re eligible for a free phone upgrade. The chatbot promptly informs them about this perk.

Not only does this interaction create a positive experience for the customer, but it also saves your business the costs associated with providing support via live agents. This exemplifies what effective website management entails.

Ultimately, chatbots can handle enquiries and provide responses around the clock, ensuring that user questions are answered immediately, which enhances customer service and engagement. They can be integrated with databases to provide personalised advice, push notifications about promotions and guide users through complex processes like booking or purchasing.

15. Dramatise Your Entrance with a Full Height Homepage Hero

Make a bold first impression that lasts.

A full-height homepage hero image instantly captures attention, setting the tone for the entire site. This creative web design idea offers the perfect opportunity to showcase your core message or product with high-impact visuals that engage visitors the moment they land on your page, encouraging them to explore further.

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Apply These Design Trends on Your Website with the Help of SEO Services

At SEO Services Australia, we’re here to keep your website up to date on the latest web design trends. From engaging micro animations to bold, eye-catching typography, our top-notch web design services will boost your site’s performance in search engine rankings.

So, why work with us?

We specialise in designs that make an impact—think dark mode for easier reading and multimedia elements that pop—all tailored to the unique needs of Australian SMBs. With advanced technology integration, we ensure your website is not only future-ready but also universally accessible.

And we’re not just about launching your site and saying goodbye. We stick around, offering ongoing support and tweaks based on performance data to keep your site performing at its best.

Let’s work together to make your website a key player in your business strategy.

Get in touch with us today and start your journey towards a standout digital experience.

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