Why the Design of Your Web Matters

The first thing that probably pops in your mind when you think of web design is making your site look attractive and cool to your regular viewers and visitors. Whilst this does play a part in attracting views and clicks, did you know that how your website looks and how it is designed is instrumental in making sure that your website pops up first in a search result?

Making your website search engine-friendly

Designing your website means making it “search engine-friendly”, and you do this by taking note of how exactly they search for websites. The truth is, the way you see your website is totally different from how a search engine crawler or bot sees it. It does not exactly have eyes so it won’t really appreciate all your flashy content and videos. This does not mean that you need to get rid of them and stick to plain text, though; all you need to do is give them a way to see the visual content without actually seeing it.

Despite the recent developments in search engine technology, they still devaluate things like images, flash files and java simply because they can’t see them. The simplest way to do this is by making your most important content readable in HTML format. Other ways you can do this is by assigning alternate attributes to visuals like jpgs and gifs as a way of describing the images in text form. Avoid creating pages with just a video; you should describe it in text so that the crawler will know what the content is about.

Optimising content

Optimising your wesbite’s content is another way you can design a more search engine friendly website. You might be wondering how exactly SEO services work, so we’ll explain it to you in simple words: it is making your website useful to your visitors. You do this by writing content that is not only informative, but filled with keywords to optimise it, as well. Be sure what your potential visitors are typing when they look up something related to what you are doing or selling, and place those keywords strategically throughout your website.

At SEO Services Australia, we provide quality web designs and strategies that will help your site rank up in search results. If you are not sure if your website is search-engine friendly, contact us now and we’ll talk about how we can help you.

Obstacles to Overcome

  • Declining prominence in organic search results.
  • Competition from new entrants in the consulting industry.
  • Challenges in positioning as a thought leader online.

SEO Solutions in Action

  • Conducted a detailed SEO audit to identify weak points.
  • Revamped website structure to emphasise core competencies and services.
  • Engaged in content marketing to highlight industry expertise and insights.

Results (After 6 months)

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