Archive for 2013

  • Optimise Holiday Ad Campaigns with Ad Extensions

    The holidays are one of the busiest seasons for ecommerce websites. Millions of consumers are looking and shopping for gifts…

  • Digital Marketing Strategies to End the Year with a Bang

    The year 2013 has been eventful for brand owners and marketing professionals alike. With the several changes in the industry,…

  • How will an Outdated Reputation Strategy Cost You?

    It’s time to improve your online reputation management strategy or suffer the consequences. While the search world keeps changing, most…

  • Refreshing Your E-Commerce Site

    A significant component of your e-commerce strategy is to tidy up the website and revamp some parts on a regular…

  • Anatomy of a Search Engine-Friendly Website

    Search Engine Optimisation (SEO) is the process of positioning your website to improve its online visibility. This comes with greater…

  • Staying on the Game with Enhanced Campaigns

    A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for…

  • Overcoming Google’s Encrypted Searches: Focusing on Page-Level Data

    Last September, Google officially made the move to encrypt all search queries , except for ad clicks. This sent the…

  • Adapt to These Trends or Give Up Traffic?

    Google Panda and Penguin proved that some techniques quickly become outdated. Many strategies that worked last year are ineffective now.…

  • Focus your SEM Efforts on these Top 3 Components

    We’re all witnesses to the ever-growing popularity of the Internet. With more and more people using it on a daily…

  • Does a Video Blog Suit Your Business?

    Video blogging is no longer limited to expressing one’s personal feelings and opinions. It’s now a highly efficient means to…

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