Month: October 2013

Anatomy of a Search Engine-Friendly Website

Search Engine Optimisation (SEO) is the process of positioning your website to improve its online visibility. This comes with greater opportunity to attract visitors, generate leads, and eventually increase sales. To make online success happen through SEO, you should start with your website. You have to make it searchable and rank in major search engines, …

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Staying on the Game with Enhanced Campaigns

A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for better market reach. This puts search marketing in a completely new light, as it’s easier to target customers. Its most significant impact on the search landscape is flexibility with Pay Per Click (PPC) campaigns. Enhanced …

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Overcoming Google’s Encrypted Searches: Focusing on Page-Level Data

Last September, Google officially made the move to encrypt all search queries , except for ad clicks. This sent the SEO world abuzz, as this would mean that marketers and website owners alike would see more traffic coming from the “not provided” source in their analytics. With Google planning to encrypt 100% of searches, there …

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