Archive for October, 2013

  • Anatomy of a Search Engine-Friendly Website

    Search Engine Optimisation (SEO) is the process of positioning your website to improve its online visibility. This comes with greater…

  • Staying on the Game with Enhanced Campaigns

    A few months ago, Google made a switch with their AdWords campaigns. The search engine giant introduced enhanced campaigns for…

  • Overcoming Google’s Encrypted Searches: Focusing on Page-Level Data

    Last September, Google officially made the move to encrypt all search queries , except for ad clicks. This sent the…

  • Adapt to These Trends or Give Up Traffic?

    Google Panda and Penguin proved that some techniques quickly become outdated. Many strategies that worked last year are ineffective now.…

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