Focus your SEM Efforts on these Top 3 Components

We’re all witnesses to the ever-growing popularity of the Internet. With more and more people using it on a daily basis, the web is becoming a more potent platform for marketing. With all those mobile gadgets, such as smartphones and tablet computers, people have access to the web wherever they go. And these users represent a huge chunk of potential customers you can target when marketing your business online.

Taking advantage of this trend will make a huge difference. This is where SEM or Search Engine Marketing should come in. SEM gives the opportunity to reach potential customers without breaking the bank, as in the case of costly, traditional advertising. It’s not enough, however, that you know how SEM can deliver results. You should also know which aspects you need to focus your efforts on. Here are the top components of a successful SEM campaign:

Pay Per Click

Pay Per Click (PPC) or Adwords will put your website on the first page of search results. PPC is not restricted by the elements involved in making a site rank naturally, like SEO content, links, and site age. Even if it doesn’t rank organically, the mere fact that you appear on the much coveted first page will pay off. Also known as search engine advertising, PPC also requires keyword research.

Social Media Marketing

Social media is creating an even bigger online community, thanks to Facebook, LinkedIn, Twitter, Google+, and others. This translates to better opportunities to connect with your target market. Social Media Marketing (SEM) is not merely creating an account in several social media sites. It also involves various activities,such as identification of target online community and content generation, which may involve the creation of copy, graphics, and videos. SEM’s goal is to keep in touch with your customers and establish trust on your brand.

Search Engine Optimisation

SEO’s goal is to make your website rank naturally. While it may take time to yield results, the best thing about it is you rank organically, increasing the confidence of Internet users when visiting your website.Working with SEO Services Australia will give you a long-term strategy to improve your ranking and possibly rule in major search engines.

Obstacles to Overcome

  • Declining prominence in organic search results.
  • Competition from new entrants in the consulting industry.
  • Challenges in positioning as a thought leader online.

SEO Solutions in Action

  • Conducted a detailed SEO audit to identify weak points.
  • Revamped website structure to emphasise core competencies and services.
  • Engaged in content marketing to highlight industry expertise and insights.

Results (After 6 months)

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