Never Underestimate the Power of a Blog


No one can fully understand the changing nature of SEO. With Google’s constantly changing algorithms and updates, it seems that brands and marketers are forever trying to grasp the enigmatic gameplay of rankings and online traffic.

With all the social media strategies and PPC campaigns available, sometimes we forget one essential member of the SEO team: blogging.

There remains a constant debate on whether blogging is still relevant in today’s social media marketing. Some brands disregard the importance of blogs, considering it the least important component and focusing on other SEO efforts instead. This should not be the case.

Regardless of your business size, blogging is a vital aspect of successful SEO strategies. This content marketing tool brings advantages for marketers and brands alike.

Google and SEO Blog Content

Living in an Internet-based society encourages brands to reach their clients where they often are: online. When a potential client searches for businesses in your industry, you want to be the first result on the list. In order to do so, you need effective search engine optimisation.

Additionally, simply having a blog will improve your Google rankings because the search engine rewards sites that consistently publish informative content. Blogging remains the best way to produce fresh content that provides actual value to visitors.

Before, the popular search engine placed emphasis on keywords. Today, Google utilises advanced algorithms in determining the frequency of posting on websites. High-quality content matters to Google. It awards higher rankings for sites with frequently posted high-quality content.

The vital role of blogging in SEO content

At a time when many brands are pivoting towards other content marketing tactics such as video and social media marketing, is blogging still important?

The answer is a resounding yes! For more established brands, a blog is an ideal medium for a multi-faceted content marketing strategy. For startups and new businesses, blogging is a marketing tool with a low entry barrier but a huge tangible pay-off.

Here’s why a high-quality blog that’s updated regularly remains an effective way for businesses to drive traffic and grow their brand.

Blogging is flexible and complements your overall content marketing strategy

Blogging is perfectly adaptive, making it the perfect complement to the other facets of your content marketing strategy. For instance, are you creating an e-book that members can easily download once they sign up? Your blogs for the next few weeks or even months can each focus on a topic covered in your e-book, and then you can have a link on your article that goes to your e-book’s landing page.

Blogs can also be helpful on-page content anchors for your social media updates. Whenever you publish a new blog post that you want to share, you can do so via your social media accounts. You may find that readers click over to your blog, read a few posts, then return to your Facebook post, and comment down their thoughts. Your audience will soon learn that you are providing relevant and useful information across different platforms, allowing users to engage in the channels that work best for them.

Blogs are trustworthy sources of information

Yes, your followers will likely click on a video out of curiosity or boredom but when they want to learn more and dig deeper, they’ll turn to the latest posts on your blog.

Bite-sized and easy-to-digest shorter blogs are a great way to share your unique takes on specific industry topics. They can also let you go over new products or features, or even a trending topic you know your audience is interested in.

However, if you truly want to be a credible source of information, long-form content is the way to go. Long-form posts let you delve deeper and become a trusted authority on whatever you’re knowledgeable about. With several well-researched blog posts, you can become a thought leader in your given area of niche in a way that other forms of content marketing and social media tactics are unlikely to accomplish.

You can easily include internal links in blog posts

Internal links encourage your readers and customers to spend more time on your website and blogs are simply the ideal home for said links. They’re the most logical and intuitive place to naturally insert those links, whether they lead to related products, services, or other blog posts.

As long as you link to relevant pages with anchor text that makes sense to online users, blogging is simply the most effective way to get them to explore your site’s on-page content. For instance, let’s say you’re a digital marketing start-up, blogging about SEO content tips for beginners. You can use something like “invest in SEO services” as the anchor text for an internal link that leads to your service page. Your readers will then have an idea of your solutions, rates, and ways to contact you — all because they followed a link from your blog post.

The relevance of fresh on-page content

Google loves fresh, unique SEO content. Brands should consistently upload new blogs filled with vital information weekly. Online searchers will find your site and read the most relevant content after each search. If you fail to update, Google will rank your site lower compared to others.

The internet is evolving constantly, and so are search engines. And as the main purpose of search engines is to offer the most relevant information to users, Google employs a so-called freshness factor. It’s basically an algorithm that prioritises new and constantly updated content over old and outdated web pages. Why? Because users don’t like stale content and neither does Google.

Updating existing content and adding new pages to your website is the first step in helping Google rank your site higher. That’s not enough though! In order for your on-page content to rank well, you should always consider what your ideal reader or customer finds relevant, and then cater your blog posts to their pain points and interests.

It’s also important to note that fresh content is timely content. It centres around current news, events, and trending topics. If you have exciting news or insights about trends to share, write a blog post about it!

Discover the Benefits of Blogging with SEO Services Australia

Blogging helpful pieces of advice online positions brands as trustworthy experts in the field. Also, with the power of Facebook sharing comes the opportunity of spreading the word. Once readers enjoy your blog, they can share these posts to multiple social networks. If others come across your article, more people will know your site. Blogging also boosts a website’s search engine optimisation due to keyword utilisation. The more blog posts you update, the more online traffic arrives at your site.

Never underestimate the power of a blog. Blogging builds a relationship between you and your readers, promoting your authority online. SEO Services Australia can help increase online traffic to your site. Browse through our site for our available services and call us now.

Obstacles to Overcome

  • Declining prominence in organic search results.
  • Competition from new entrants in the consulting industry.
  • Challenges in positioning as a thought leader online.

SEO Solutions in Action

  • Conducted a detailed SEO audit to identify weak points.
  • Revamped website structure to emphasise core competencies and services.
  • Engaged in content marketing to highlight industry expertise and insights.

Results (After 6 months)

Scroll to Top