A significant component of your e-commerce strategy is to tidy up the website and revamp some parts on a regular basis. This basically means giving time and not neglecting the store, especially if you’re a start-up. When you first launched your e-commerce site, you were probably more than excited to manage all the nitty-gritties. Eventually, as the enterprise has managed to bring in income, you might have shifted your focus on ensuring the product supply or accounting that you overlooked some aspects of your online store. This, obviously, will compromise customer service, which translates into loss of income.
As said, the key to keeping your e-commerce site refreshed and updated is giving it your time. You should do the following every week:
Dust Off the Cyber-cobwebs
Just like in a brick and mortar store, you will also have to dust the cobwebs off your online store. This means taking off old promotional banners, clearing out outdated content, and updating that “certain products are not yet available” post. You will also have to check the comments left by your customers and provide appropriate responses.
Change What’s On the Display Rack
To make sure your visitors know you’re offering new products, you might want to change what’s on the “featured” list. Customers will always be looking for new products, especially those who have been visiting your site since you began. In case your site has a blog section, post something about your new products so your loyal customers will know.
Put Promotions in Big Banners
Make sure promotions like sales and contests are visible on your site. In case you have a separate page for special sales and other promotions, make sure that it’s updated. You don’t want your customers to think that you can’t think of new activities, as they keep on seeing the same promotions repeatedly.
Own the Season
To make your e-commerce site an interesting site to visit, you might want to tweak it depending on the season. It can be as simple as placing an animated snowman during Christmas. It doesn’t have to be like what they’re doing, but look at how Google does it.
Following these tips will entice your customers to keep coming back. Most of all, work with a provider that will help your e-commerce site rise above the rest. Just browse our website to see a range of online marketing solutions and contact us today.