No one can fully understand the changing nature of SEO. With Google’s constantly changing algorithms and updates, it seems that brands and marketers are forever trying to grasp the enigmatic gameplay of rankings and online traffic.
With all the social media strategies and PPC campaigns available, sometimes we forget one essential member of the SEO team: blogging.
There remains a constant debate on whether blogging is still relevant in today’s social media marketing. Some brands disregard the importance of blogs, considering it the least important component and focusing on other SEO efforts instead. This should not be the case.
Regardless of your business size, blogging is a vital aspect of successful SEO strategies. This marketing tool brings advantages for marketers and brands alike.
Google and Blogging
Living in an Internet-based society encourages brands to reach their clients where they often are: online. When a potential client searches for businesses in your industry, you want to be the first result on the list. In order to do so, you need effective search engine optimisation.
Before, the popular search engine placed emphasis on keywords. Today, Google utilises advanced algorithms in determining the frequency of posting on websites. High quality content matters to Google. It awards higher rankings for sites with frequently posted high-quality content.
The vital role of blogging
Blogging helpful pieces of advice online positions brands as trustworthy experts in the field. Also, with the power of Facebook sharing comes the opportunity of spreading the word. Once readers enjoy your blog, they can share these posts to multiple social networks. If others come across your article, more people will know your site.
Blogging also boosts a website’s search engine optimisation due to keyword utilisation. The more blog posts you update, more online traffic arrives at your site.
The relevance of fresh content
Google loves fresh, unique content. Brands should consistently upload new blogs filled with vital information weekly. Online searchers will find your site and read the most relevant content after each search. If you fail to update, Google will rank your site lower compared to others.
Never underestimate the power of a blog. Blogging builds relationship between you and your readers, promoting your authority online. SEO Services Australia can help increase online traffic to your site. Browse through our site for our available services and call us now.